This is an article about Snapchat, but first let's test your tolerance for all things Kardashian.

Do you remember 11 months ago, when Snapchat made some changes, and Kylie Jenner tweeted that she didn't like the new interface and wasn't going to use it anymore?

The folks at Snap remember. That tweet was February 21, and while it wasn't the only factor for sure -- more than 1.2 million users took the time to sign a petition -- it basically represents the high water mark (at least since its IPO) for the social media company. 

In the second and third quarters last year, Snap actually lost 5 million users. (It had gained 11.5 million in the same period in 2017). And now it's losing something else: More key people. 

Its shiny new CFO, Tim Stone, is leaving after just nine months, and he joins at least 13 other senior executives announcing plans to depart since the start of last year.

Update: it's 14 if you also count VP of Investor Relations Kristin Southey, who left after four months. (Hat tip to Inc. staff reporter Lu Gonzalez on that one).

To use the technical business term, "that ain't good." It reminds me, oddly, of some graffiti I saw on a bathroom wall at the airport in Dublin, Ireland, in the midst of a recession almost 30 years ago: "Will the last one to leave, please turn off the lights."

Here's what else I'm reading today.

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