So when LEGO decided to unveil it's latest, awe-inspiring creation to fans this week, it's easy to see why the company cultivates such a cult-like following.
The creative company built the first ever life-size, drivable LEGO Technic Bugatii Chiron car. This pioneering piece of engineering and design -- which took 13,438 hours for development and construction -- was created from 1,000,000 LEGO Technic elements and is powered exclusively using 2,304 motors and 4,032 LEGO Technic gear wheels.
The car is equipped with a rear spoiler, speedometer, front and back-lights, detachable steering wheel and brake pedal built from LEGO Technic elements and all fully functional.
Remarkably, no glue was used in the car's assembly.
More importantly, the LEGO Bugatii car is actually drivable, reaching speeds of over 20km/h, and can fit two passengers inside.
"When I first saw the LEGO Chiron, I was immediately impressed by the accuracy of the model and the minute attention to detail," said its test driver Andy Wallace, a former racer with multiple wins of the 24 Hours of Le Mans and Daytona, according to the official LEGO site. "Driving the LEGO Chiron was a great experience, which I thoroughly enjoyed. All those years ago I could never have imagined that one day I would actually drive a LEGO car!"
This latest creation shows that LEGO loves a challenge. After all, instead of making super-easy toys, the company focused its entire business model on the idea that it's much more rewarding and fun to build something complex using its colorful bricks. Why build a simple house when you can spend all month painstakingly building the Star Wars Death Star?