If you're like a lot of us, most of those boxes stacked inside your doorstep bear an Amazon logo.
No surprise given that Amazon snagged 37 percent of all web sales during the Thanksgiving holiday weekend alone.
But fulfilling your holiday wish list isn't all it's doing. Amazon continues to make rapid strides in every industry. Here are the top 12 things you need know about Amazon, as it continues to dominate the market.
1. Amazon Prime Instant will be available in 200 countries -- ten more than Netflix is in.
2. Amazon Web Services (AWS) provides cloud on-demand services that supports the data infrastructure for 2,700 government agencies and hundreds of companies. It's clients include Airbnb, Coca-Cola, Unilever, the CIA and the City of Chicago.
3. More than half of U.S. online consumers begin their product searches on Amazon.com. Last year it was 44 percent of online shoppers, now it is 55 percent -- a bigger share than those who begin with Google.
4. Almost half of all U.S. households subscribe to the membership program Amazon Prime.
5. Amazon Fresh sales are projected to grow from $9 billion to $23 billion in five years. Just this year alone it branched into 17 markets.
6. Amazon tested its first drone delivery service in Cambridgeshire, England. In under 13 minutes, and over two miles, it delivered popcorn and an Amazon Fire device from a warehouse to a customer.
7. Amazon has sold over 3 million Amazon Echo devices since it launched it in 2014. Wired magazine has called it "a smart home essential," and it will be in every Wynn Las Vegas hotel room by summer 2017.
8. Amazon will test Amazon Go, its own artificial intelligence (AI) operated cashier-less grocery, store next year. Its stores will use machine learning, computer vision and artificial intelligence to provide a frictionless shopping experience.
9. Amazon has a platform for AI developers. Developers can design image recognition, text-to-speech and conversational applications and services for Amazon devices like Alexa.
10. Amazon has developed its own delivery operation to compete with FedEx and UPS, its former partners.
11.Amazon has struggled to penetrate the Chinese market. After decades of investment, Amazon controls only 1 to 3 percent of China's e-commerce market.
12. Amazon is in a $5 billion fight with Flipkart and Snapdeal to dominate India's online market. Amazon hosted a Great Indian Festival, four days of discounts on a range of products on its site, that sold 15 million units and had over 1 billion shoppers.
In 2017, Amazon is going to have a heightened presence in all of our lives as a major source of entertainment, food, retail or convenience. And, as it grows, it will gather more data from all of these sources and use it to develop more customized services and products for consumers.
With all of this in mind, I'll ask the question we asked in our ZEITGUIDE 2017, "Can anything hold Amazon back?"