The Authority on Legal Technology Shares Universal Success Secrets

Every business department has access to game-changing technology these days, from CRM platforms for sales teams, to Jira for engineers. But what about legal teams? Where is their tech revolution? That’s the question LinkSquares Co-Founder and CEO Vishal Sunak has been asking–and answering–since 2015. LinkSquares, a Boston-based provider of award-winning legal technology and a three-time Inc. 5000 honoree, continually expands its offerings for legal teams by drawing on the latest-and-greatest artificial intelligence (AI) capabilities, while keeping customer needs front and center. 

This year, the company surpassed the 1,000-customer milestone, and launched a new product and vision: the LinkSquares Cloud, a multi-solution platform designed to meet all the needs of a legal team. “The focus of our whole business is to help the legal team elevate their status inside the company,” Sunak explains. “We’re doing that through data, through reporting, and through more streamlined automation. No matter what task your legal team is trying to perform, LinkSquares Cloud is a more efficient, streamlined, awesome way for them to move your business forward faster.”

CUSTOMER-LED INNOVATION BRINGS THE CLOUD TO LIFE

LinkSquares Cloud features the end-to-end contract lifecycle management the company is known for. Additionally, the platform features Prioritize, a new legal project management tool for streamlining collaboration with other departments, open APIs and pre-built integrations so users can collaborate with other business-critical tools and leverage LinkSquares capabilities more widely, and a dashboard that surfaces powerful metrics so legal can demonstrate its impact on the business.

“We believe strongly that the general counsel should be able to buy any sort of software offering in one platform. Our dream is that they will access anything they need–whether that’s better management of outside counsel; management of IP, governance, risk and compliance; or even just managing projects that the legal team has to do in the future–from the LinkSquares product,” Sunak says.

A PIONEER IN AI FOR LEGAL TEAMS

LinkSquares understands that customers want a return on their technology investment quickly. The company prides itself on fast time to value. “Typically, we see success with customers in 30 to 60 days. That’s a huge reason why people continue to add LinkSquares, net new, and also keep renewing with us,” Sunak says. Part of the company’s secret to delivering value fast is AI deployment. “We pioneered artificial intelligence on contracts six years ago in our Analyze product,” he explains. Analyze uses AI to “read” contracts and extract more than 200 pieces of contract metadata in under 20 seconds.

AI innovation is one of the main reasons LinkSquares is on the Inc. 5000, Sunak says. But the company is careful not to deploy technology for technology’s sake. Innovation starts with the customer. In fact, Sunak describes the company as “customer obsessed.” “Our customers have their hands on the steering wheel. We’re in charge of the gas pedal,” he says. “We use AI if it’s appropriate, but we continue to anchor ourselves back to whatever it is that’s dragging our customers down, whatever they need help with.”

DELIGHTING CUSTOMERS AND EMPLOYEES ALIKE

You can’t grow a company without people. From the top-down, the leadership team has built a culture around the tenets of community, taking a team- and customer-first mindset, which improves retention, engagement, and productivity–and ensures employees deliver delightful experiences for customers. Every new hire reflects the company’s value system, which includes, of course, being customer-driven. LinkSquares has earned an Inc. Best Workplace honor, as well as international, national, and local recognition for its strong leadership and culture.

To build relationships across the hybrid team, LinkSquares flies remote employees in for key events, like product and company kick-offs, seasonal gatherings, and its annual user conference, Elevate, which teaches legal teams how to maximize LinkSquares technology. More importantly, Sunak says, it teaches them how to advance their careers and raise their standing within the organization. LinkSquares also uses the event to engage and strengthen customer relationships–and surface feedback to ensure the company is delivering true value to legal teams.

“Our ultimate mission is to help legal show up at the executive level and say, ‘I have data. I know what’s going on. I know how my team is most effective. I know how we’re helping us make money.'” Sunak reiterates. Which may just be LinkSquares’ secret.