In this day in age, podcasts are like the modern-day talk show. There's hardly a better way to build an audience and get your message out.
It doesn't matter if you are an author, entrepreneur, influencer or if you just want to grow your personal brand, podcasts can benefit you.
I recently spoke with a top podcaster, Jeremy Ryan Slate, who runs a podcast called Create Your Own Life. Slate has featured some incredible guests such as Grant Cardone, Patrick Bet-David, Pat Flynn and yours truly.
In other words, he was definitely the guy to ask about how to best position yourself to be a great guest on quality podcasts. This will also help you book more appearances because you will be known for being a great guest.
1. Be of service to the audience, not yourself.
When you are a guest on a podcast, you are associating with the host, staff and other guests. That means that the podcaster is essentially vouching for you by bringing you on. You don't want to let them down. In fact, you want to do the exact opposite--over-deliver and be an incredible guest.
Again, the best thing you can do is serve the audience, not yourself. That means you shouldn't be blatantly promotional the entire time without adding value for the listeners.
Slate stated, "Someone that has a mindset of thinking of the value they can give my audience first is the best guest."
2. Make sure to ask the following question.
One of the first questions you as a podcast guest should be asking is about the podcaster's audience. Who does the audience consist of?
Even if it seems obvious, ask anyway. You may be surprised from time to time. And the podcaster can help explain what lens their audience is looking through.
Even an entrepreneurial podcast can have many different demographics and types of entrepreneurs following that podcast.
"After exchanging pleasantries, the best guests ask about who my audience is and what they most need," said Slate.
3. Production value is extremely important.
The quality of your audio gear (and video if applicable) is extremely important. Talking into a phone on Skype is going to sound echoey and will generally be of low quality.
Nothing hurts perception more than poor production value. And lousy audio setups can make podcasts sound extremely bad.
The acoustics of the room you are in can play a big role as well. It is advisable to do a sound check before you start recording in a particular room, especially when traveling.
"I've found the best combo to be an Audio Techinca ATR2500, a pop filter and a good set of studio headphones to do the job. They travel well, protect audio quality and also prevent an echo for the interviewer most likely recording through Skype," said Slate.
4. Preparation is mandatory.
Winging it, like most things in life, is rarely a good idea. Slate pointed out that you should listen to the podcast at least once to get a feel for how the host asks questions and communicates.
As a podcaster, Slate goes as far as listening to guests on other shows to get a feel for the person. You should do the same thing for the show you are doing.
Then, if you do your homework, you can best serve their audience, instead of just yourself. If you find yourself blindly going onto podcasts without even listening to a single episode, you should take a long hard look at yourself and figure out who you are really serving.
Slate stated, "Go into it with more of an idea of how you can offer the most value to their show."
5. Don't pitch your book/product/service.
If it naturally comes up in conversation, then mentioning your book or project is fine. But, don't try to connect every single conversation to your latest product. It can come off extremely pushy.
There are ways to casually mention interesting facts from something you are working on that gives value to the listener.
"If they have a new book they can share some entertaining anecdotes from it or explain the process of creating it," said Slate.
At the end of the day, if you put in the work to get prepared for your podcast appearance, focus on adding value to the listeners, and understand the podcasters audience, you will be positioning yourself for success.