The world's most influential entrepreneurs have several things in common. For the average person, it can be hard to recognize the patterns of success. But, if you look closely enough, the patterns of success are there. You can reverse engineer, study and figure out what they are if you know what to look for and how to look for it.
Not only have Nathan and Tim personally interviewed and podcasted with some of the most influential and successful entrepreneur's on planet earth, they have also written about them in their new books. This saves the rest of us thousands of hours of our lives, since they have done the heavy analysis for us.
I learned some of the secrets of these entrepreneurial legends like Richard Branson in a recent interview I did with Nathan Chan. Here's what I learned:
1. They use design is a Unique Selling Point.
USP stands for Unique Selling Point. This means that the design itself can be a unique feature or differentiator of your product, which in turn makes it more appealing than a competitor.
Traditional thinking would have us believe that design is something extra that can just help things, not a be an actual USP in itself. But in Foundr's case, Nathan has created a platform that massively benefits at a core level by having a better design than most magazines. And if you look at just about anything that Tim Ferriss (or anyone in his book) does, they almost all utilize design as a Unique Selling Point--especially Richard Branson.
Nathan said, "You could have the exact same product as someone else, but if your design and your packaging and the way that you're making that person feel, they're going to choose you over that other product or service. It builds trust."
2. They build ultra strong communities.
Entrepreneurial titans such as Arnold Schwarzenegger, Richard Branson, Casey Neistat and Tony Robbins that Tim and Nathan collectively interviewed, have several things in common when it comes to building communities. First of all, they are all incredibly good community builders. Secondly, they have die-hard raging fans that will do just about anything for them.
Third, and this is something that I learned from Nathan directly, you can involve your community at a core level of your business to see what they want to support. All of the above examples do this constantly, and Nathan himself is following the advice of these legends.
In Nathan's case he said to himself, "OK, what would it look like if we printed it and we just went down this printing it, but then I thought, You know what? There's actually no coffee table business books. I don't know if people will care enough about this."
But then what he did next was genius. He invited in his community to help him decide if it was for them or not.
Nathan continued, "I think Kickstarter is a very, very cool way not only to just involve your community, but it's not hard sales, right? It's not hard sales, it's like, 'Do you want to support this project? Do you want to bring it to life? Do you care about it enough?' And it's just pre-selling, and that's all it is, right? We decided to go down this path and see if it's something people care enough about, and if the campaigned bombed, we'd just keep it at digital and just back to business."
3. They just flat-out do deals.
If you look at any of the world's most successful, they are flat-out deal makers. I remember speaking with Kevin Harrington a while back and was absolutely shocked how many deals he was involved in. But it's not rare. And it's common in super-successful entrepreneurs to have their hands in a lot of deals.
Not only are they involved in a lot of deals, they are making deals when they want to promote something.
Nathan is doing the same thing to get his book out and in the right hands.
Nahtan said, "We're just flat-out doing deals, and this is something that I learned from Gary V. When he launched his book, he just did flat-out deals, man. He jumped on live and he's just flat-out closing. On Friday, I closed an Instagram workshop. I don't usually do that kind of stuff. I closed a marketing agency, used a tool called Contactually."
If you can master these tactics commonly deployed by the most successful entrepreneurs on the planet, then chances are you will be that much close yourself.