When was the last time you said: "That's impossible!"?

If you think back in history, many people would have believed that flying to another planet was impossible. 

Many people would have also thought it was impossible to press on a small piece of handheld glass and be able to instantly see and  speak with someone on the other side of the planet.

What is "impossible" today could certainly be a reality in the future.

According to Cern scientists working at the Large Hadron Collider, they are making new discoveries in physics even today that appear to be defying the laws of the universe.

Millions of years into human evolution, hundreds of years after the discovery of physics, and we are still redefining what is possible and what is impossible.

Therefore, when innovative entrepreneurs tell me that coding a new feature into their product or a particular marketing strategy is impossible, it blows my mind.

Entrepreneurs should never say "That's Impossible."

My entire entrepreneurial career I have challenged the idea of what is possible and what is impossible. The majority of my success has come from challenging conventional thinking.

This simple mindset shift will allow you to challenge the basis of everything and become a much deeper thinker, and a better entrepreneur.

You will find yourself becoming more innovative and coming up with true out-of-the-box solutions.

Challenging the impossible is the way to innovation.

Our smartphones, tablets, laptops, wearables, and virtually every other piece of technology we have today would not exist if someone didn't use their imagination and believe in the impossible.

Therefore, the only way we are going to innovate truly is to continually challenge the idea of what is impossible.

Start an impossible business.

Are you one of those entrepreneurs who want to better the world but don't know how you are going to do it?

If creating an everlasting legacy business is your goal, people like Richard Branson and Elon Musk are great examples of individuals who have done it.

Elon Musk is a perfect example of an innovative entrepreneur who went up against "impossible" odds.

Electric cars themselves have been around since the 1920s. But nobody else could break the trend and sell anywhere near the mass scale that he was able to sell.

Musk has now set another impossible record, taking $10 billion in pre-orders in a mere two days. Nobody has ever done something like this in the automotive industry.

This record would have never happened if he didn't challenge what was possible and believe in the seemingly impossible.

You can use this mindset in existing industries too.

You don't have to do things never done before to use this "anything is possible" mindset.

You can go into highly competitive industries that most people would think are impossible to take a piece of. Then, you take a piece of them.

I have built wildly successful businesses in some of the most saturated niches by actually believing that I could do it and fighting against all odds.

One venture in particular faced a lot of adversity. It started to look like an impossible situation that was going to end in complete disaster.

The first step was adjusting my mindset. I had a very negative mindset and a lot of frustration surrounding it.

After adjusting my mindset, I became more positive, relaxed, and found a solution that wasn't a complete disaster. If I hadn't relaxed and believed a solution was possible, even against incredible odds, I probably would have failed miserably.

It's up to you to make it possible.

If Michael Jordan gave up when he faced a little setback after being cut from his high school varsity basketball team, he might not be considered the greatest basketball player of all time.

When something looks complicated on paper, or you face "impossible" odds, people will tend to discourage you. Use that as motivation to beat the odds. Those odds may not be all that impossible after all.

Most people give up too early. This mindset will help drive you not to give up when times are tough. It will keep you going no matter how bad things look.

Next time you find yourself saying "That's Impossible," ask yourself: Is it really?

"Things are impossible until somebody does it." --Tony Robbins

Published on: Jul 7, 2016
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.