A true entrepreneurial hero is an entrepreneur that does what they do for reasons other than purely for the profit.

As part of my mission to find incredible people to look up to, I recently attended an event in San Diego called Thrive: Make Money Matter, orchestrated by Cole Hatter. The idea behind the event was essentially to find purpose, share a piece of the pie, and to attach good causes to your business.

The 27 speakers at the event are not only great speakers, they are brilliant entrepreneurs that you will want to follow. For the sake of this article, I hand selected a few stand out stories from people I was able to personally connect with at one point or another to give you more insight into who they are, and what you can learn from them.

In this day in age, people like to portray themselves as god-like figures with unattainable achievements. But what I appreciate the most about the below rockstar entrepreneurs is that they are extremely willing to share their knowledge with the world in a relatable way.

The Mark Lack aura.

I had the opportunity to interview Mark Lack, and although he may not necessarily want the title of "young Tony Robbins," I do find it rather suiting. I feel that kind of energy from him when he speaks. That energy is able to pierce even the most closed off human, and he is deeply relatable. You feel like you are long-time friends right when you meet him. Lack has been mentored by people like John Assaraf, and he looks at how we use our words and body to achieve peak state.

What I learned from Lack is that this "Tony Robbins aura" is learnable. I don't think you are just born with it. It takes intentional hard work and mentorship to be an incredible person, coach and entrepreneur.

Lewis Howes bear hugs.

The "Lewis Howes bear hug" perfectly defines the energy behind Howes. He was perhaps the most accessible speaker while at the event and I noticed he was always hanging around in the back. But he didn't mind people approaching him. Even though nobody is counting, it's no coincidence Howes was also perhaps one of the most connected people at the event.

Howes, who is a former professional athlete turned lifestyle entrepreneur, spoke about how he was able to turn his book into a NYT best-seller. What I learned from Howes is that it's okay to be completely and brutally honest. In fact, doing that makes you relatable. He was very clear that it took five years of very hard work and networking to get his NYT best-seller title. He didn't try to sugar coat it and make it sound like it was super easy.

Pat Flynn the podcaster and comedian.

Perhaps it was due to the fact that I am a former video game (WoW) buff myself that I found Pat Flynn hilarious. This makes him relatable. People will remember his Back to the Future stunt for decades. And I'll never forget the WoW references he made at Thrive. But on top of all the jokes, the content he delivered was stellar.

What I learned from Flynn is that it's important to be personally relatable. As obvious as it may sound now, many people, myself included, didn't always see it. But if you are building a personal brand, you have to attach things from your personal life in order to be relatable and memorable. This helps create true fans that engage with you on a deeper level because they have similar points from their own lives that they connect with you over.

Grant Cardone knows exactly who he is.

Every time I see Grant Cardone or hear him speak, it always surprises me that he knows exactly who he is. I think you have to truly know who you are and what you stand for, regardless of what that is.

What I learned from Cardone is that it's okay to be yourself all the time. Don't worry who loves you, who hates you, or anything in between. In fact, the more true you are to yourself, the faster you will develop your own true fans. Nobody likes someone that pretends to be everything. Own who you are and exactly what you stand for, and don't worry about anything else.

Alexi Panos and Preston Smiles light it up.

This inspirational couple, who both happen to be best-selling authors, sure know how to light up a stage. These two together on stage really define the saying "relationship goals." What I learned from Panos and Smiles is that you have to think less and live more. They are both thought leaders who aren't afraid to be authentic, in the moment and even silly (in a good way) sometimes.

Rory Vaden eliminates, automates and delegates.

As someone that has a very good "system" to manage my time and tasks, I still found Rory Vaden an incredible speaker. He has an amazing system designed to help you eliminate, automate and delegate tasks extremely efficiently. This was like The Four Hour Work Week 6.0.

What I learned from Vaden was that even those of us that think we have a great system still need to learn new things. I thought my current system was flawless and the best there possibly could be, but he proved me wrong. He has a much better system that he calls The Focus Funnel.