To lead her eponymous fashion brand through the financial crisis and the retail apocalypse, Rebecca Minkoff had to think more like a businessperson than a designer. She says that without a few notable pivots, her company would likely not still be around.
Minkoff's experience is especially relevant for many businesses owners who are now rethinking their strategies--and in some cases, changing their products entirely--to deal with a global health care and economic crisis. It's one of the reasons she appeared on this week's episode of What I Know.
Minkoff explains that even though her company was able to grow and survive crises, she's still wary of the future. "We fear survival every day," she says. "When you are bigger, your problems are bigger."
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