This past weekend, the world marked International Day of Happiness, a day inspired by the people of Bhutan and designated by leaders of the United Nations to promote the idea that social, economic and environmental well-being together define gross global happiness.

Even if it's a holiday that some of us didn't celebrate or know existed, I wasn't going to miss the opportunity to share some of the lessons that guide one of my company's core values--maybe the one that means the most to me personally: Create happiness and community.

Happiness is a key factor in the success of our company. We value it, we internalize it, and we export it to our customers and travel partners around the world. It's so integral to our work that we designed our company around a "happiness business model", where employee and customer happiness drive performance and impact.

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Here's how it works and how you can make it work for you:

Make culture king. We have a team of full-time employees called G Force that focuses exclusively on nurturing our company culture through employee engagement initiatives that range from fundraising challenges to weekday breaks bringing staff together over snacks, games and beer. We host internal crowd-sourced communications that enable peer-to-peer recognition and help boost camaraderie, and host cross-functional competitions that inspire teamwork and connection between employees.

The collective result is that our people tend to be passionate, engaged and excited about coming to work. But achieving success through fostering a culture focused on happiness and community starts at the leadership level. You not only have to create the conditions that enable and encourage these initiatives, you have to show up and regularly take part.

Find your purpose. You will never be successful if you don't know what truly motivates you, and if you don't share it with the people who show up to work every day in support of your vision. Why are you in business and why should people want to work with you? The "why" should be something bigger than yourself, a higher purpose that goes beyond the fleeting happiness that you might get from, say, buying a sports car. Flying down the highway at 90 miles an hour is fun, but when it's over, what did you really gain? The feeling of being motivated by a true passion that allows you to grow and to help others is much longer lasting, and so is the success it brings.

My purpose is to change people's lives for the better through travel: spreading wealth, empowering women and local communities, while showing people the time of their lives. I share this purpose with my team and ask them to help make it a reality. If your purpose isn't clear and your work is just something you do between 9 and 5, it may be time to ask yourself if this is the right kind of work, or workplace.

Be social. Being open and transparent with your co-workers, your employees and your customers is more than just a good PR move - it's a great way to spread happiness. By showing up and showing people that you're willing to meet them where they are, it not only makes you look energized, interested and accessible, it helps your co-workers and customers see that everyone is pulling toward the same goal. Sure, being social online is a little extra work for an already active entrepreneur, but believe me, it helps build a community of support for your brand and vision. So don't be shy about sharing your views and wins with partners, customers or staff. If an optimistic spirit drives you to take chances and make decisions, share that with others through social media. Good vibes are contagious!

Pay it forward. Whether you're the head of the company or the first voice a customer hears in the call center, it can be challenging to focus on creating happiness and community while you're trying to meet deadlines and revenue targets. I'd suggest that is precisely when you should pay your success forward to those who've earned or need it. Did a customer help you see a gap in a new light? Did an employee courageously remind you about your core values? Did a partner let you know how impactful your investment in them was? Every now and then reward those people. By putting meaningful actions behind your words, you spread the seeds of happiness in others, and contribute to a feedback loop that delivers good things in its path.

I believe that we can deliver extraordinary experiences with happy people, and not just on one designated 'day' of the year. Leading with happiness every day in your culture, your purpose, your communications and your actions is bound to make success follow.