Though Valentine's Day 2017 is officially behind us, it's always a good time to think about how you can share the love. After all, your business wouldn't exist without your customers, candidates and employees.

As technology becomes more and more embedded into the fabric of our daily lives, we need to think smarter about how we engage with our audience - whether internal or external. While our lives are becoming less people-centric, you can still use technology to create an experience that feels personal and genuine.

Often, just showing people you care is enough to make a massive difference in customer loyalty and satisfaction. So to spread the love this Valentine's Day, we've collated seven of the best tools to reward and thank your customers, candidates and employees.

Meet&Engage

This chat technology is super useful and easy to use. It enables you to connect with candidates throughout the recruitment process, keeping them engaged and helping them to be their best. It features two different functions - a group chat and a 1-to-1 chat option. The group chat is really clever; a group of candidates are invited to a private chatroom where they can learn more about the brand and culture of a business from someone in their future role. You can also enable a 24/7, 1-to-1 chat function that opens up a channel between experienced hire recruiters and candidates you'd really like to engage with. It's a very cool tool, and the casual nature of it definitely makes it feel more authentic.

Hello Bar

Hello Bar is a super simple, easy to use tool for your website that lets you grow your audience, build mailing lists and allows a more personal connection between you and your customers. It's a fun, unobtrusive and highly visible web toolbar that you can program and place on your website with zero coding knowledge required. As you build your mailing list, you can offer exclusive content, free giveaways and much more. It's a great way to incentivize sign-ups and reward your audience for their support.

Tapmyback

This peer-to-peer recognition tool works wonders for boosting your internal audience engagement, and really shows your employees that you care. It's a simple employee recognition software that helps retain and engage top talent. It gives team members the motivation to improve performance and productivity, while allowing management to recognize and reward employees for their great work. Every user has a personal profile fit with achievements, potential rewards, messages and much more. Remember, a happy employee makes a happy boss.

TINYpulse

We're big fans of this tool at my company. It gives leaders the tools to improve culture, employee performance and boost engagement. You can collect anonymous feedback to gauge employee happiness, gather actionable, real-time data to help build a healthy culture and foster an environment of appreciation with 'Cheers for Peers' messages. Depending on your intended use, you can even set goals and track employee performance and offer coaching sessions to improve your talent. It's simple, effective and very useful.

ReferralCandy

Who doesn't love a good reward? ReferralCandy hooks up to any eCommerce website and lets you reward customers for telling their friends about your store. It's a super easy piece of tech that sets up a refer-a-friend system; you don't even need to worry about the nuts and bolts. ReferralCandy handles all the hard work for you. Users receive a custom referral code which they can share with friends, and in return they get a reward of your choosing, such as a discount code. Happy days.

Sweet Tooth

Sweet Tooth is a more in-depth points-based rewards program that lets you boost revenue and retention with loyalty. There's a ton of features you can use, and it even comes with pre-set templates to create your own rewards program quickly and easily. Some of these features include points for referrals, registrations, purchases, social sharing, birthdays and more. As your customers build points, you can set VIP prizes and customize rewards for each level your audience progresses through.

Nuvi

Nuvi is a real-time social intelligence tool that gives your company an upper-hand when dealing with customers on social media. In today's world, customers have an expectation that brands will engage with them on social platforms. Nuvi lets you monitor the latest social trends, analyze data relevant to your target audience, generate interactive reports and even publish content more efficiently and effectively. It's jam-packed with everything you need to step up your social game while keeping customers happy, engaged and coming back for more.

Published on: Feb 16, 2017