You pitch in a job interview why you're the best for the position. Why you're capable to fill it. Why you deserve it. There's the infamous 'elevator pitch'. Where you have only 30-60 seconds to get your idea across. Then there's the classic sales pitch. There are many variations of a "pitch."

At some point in your life and career. You'll have to pitch. It can be daunting. Yet, an invaluable skill to master. Even if you plan on avoiding any sort of attempt at pitching. Perhaps there'll come a time where you need to hear a pitch. You need to know how to filter the good from the bad. 

Pitching was never second nature to me. It does take time to get comfortable with it. It could be due to past traumas. Like that one time, when you got laughed at presenting to your class in school? It could be just being in the spotlight in general. It's an introvert's worst nightmare.  

Don't let all that get in your way. I summarized what makes my pitches winners. Here are my 5 P's to pitching perfectly. If I've ticked off all these things then I'm confident enough to get through it.

1. Prepare

For others to believe in your idea you need to make sure it's presented well. You need to show that you've put in the time and energy. The hard work needed to get across what you're pitching.

Start by doing the research. Don't cut corners. Whether it's an interview where you're selling yourself or a sales pitch. Do the background work on the employer or investor. It'll help you out in the pitch. You'll come across enthusiastic, capable to answer on-the-spot questions, and prepared.

2. Practice

You need to be comfortable with your pitch. This will only come with practice. And that'll come with time. So take the time to run through it, again, and again.

Pitch to anyone. A diverse group ideally. These people will pick up on different things that need improving. I always find practicing a pitch in front of friends the hardest people to stand in front of. They're the people I have fun with. So being professional and somewhat serious makes me uneasy. But it's important to get out of your comfort zone. Practicing in front of various dynamics gets you more pitching experience.

You want your demonstration to be flawless. The audience you're pitching to will have been through hundreds of these-- probably more. They'll see your dedication.

3. Promote Yourself

In a pitch, you're not just promoting the idea. You're promoting yourself. Your product or service, for example, could potentially be the best on the market. However, pitches mean more than a sale. They mean partnerships.

If you're not promoting yourself in the right way. It could comprise the pitch. Future investors know it'll be less work for them if you show you're the real deal.

I always show off my work ethic and that of my agency's too. Use examples, facts, and passion. This will appeal to the audience.

4. Preach It

I'm a storyteller at heart. I always present my pitches like I'm telling a story. This means forming an emotional connection. Specializing in employer brand allows me to relay some great, real-life stories.

My advice would be to perfect your style. Pitching doesn't come with a structure. You can be flexible with it. Then adapt according to your audience.

In my experience. Connecting with the audience on a human level has always been the lasting effect. Rather than a list of figures. Never underestimate the act of giving someone goosebumps. You never know, they might never forget it.

5. Perfectly Clear

You don't want to turn up to any sort of pitch with a powerpoint of jam-packed information. Powerpoints are fine to use. Just think visually creative. You want your pitch to be interactive. You're telling a story through relevant content. Make sure it flows. The tool Prezi is great for this. You need to show clear, concise facts and figures to back up your points.

You'll be pitching with confidence if your pitch deck is up to scratch. You believe yourself this is a winner. Make sure you show the audience that.

If it's a pitch where you have no visual aid then focus on your delivery. It still needs to flow. I find it best to make it more like a conversation. Make key points. Let the audience ask the questions for you to expand on. This will avoid you turning a pitch into a speech. It'll also prevent you from overloading on information they might miss. 

Published on: Nov 23, 2018
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