I love reading/listening to business related books. I get to learn about new paradigms of thought and principles that can help my personal and business life.
Recently, I was able to read a new book called Not Taught, written by Keenan, founder of A Sales Guy. He writes about What It Takes To Be Successful in The 21st Century That Nobody's Teaching You, and as much as it pained me. I had to agree with some of his principles, mainly how a. Results b. Expertise and c. Reach now have more value and impact on your success than any type of degree or even work experience.
One of the topics that caught me off guard was, according to Keenan, how your degree, experience and hard work, no longer matter. This is a hard pill for me to swallow. Like most of you, I spent a long time working to get my degree. I have years of experience as a CEO, entrepreneur and salesperson. So, I was a little upset to read that these things don't matter anymore.
Here are 3 concepts I wanted to share and what the book covers:
- Whats Changed: The Internet has changed everything. Unlimited access to information at our fingertips has fundamentally changed the world and what it takes for you to win. Learn how these changes are creating opportunity, not limiting it.
- The New Tools: The tools and skills to success have changed. The old tools; resumes, experience and degress are giving way to results, expertise and reach. Learn what tools today's new breed of power players are using to drive their success.
- What To Do: What you've done in the past is no longer good enough. The information age is changing how we find, evaluate, engage and hire people. Discover unique and powerful ways to connect with larger audiences, wield greater influence and win in the 21st century.
Keenan has written a compelling argument that disembowels today's success criteria and why the 21st century has changed the game. Unfortunately, although the rules have changed, too many of us haven't. We are still relying on outmoded, out of date skills and tools to achieve success and build our careers.
We (society) have moved away from the industrial age and into the information age and with this social shift there has been a fundamental change in what it takes to be successful. The information age has turned the success game upside down.
As Keenan puts it, the information age is all about data and this massive influx of data has redefined the work place, the entrepreneurial landscape, the value and importance of a degree, how we measure ourselves, career development, the job search, and more. It's changed everything.
Keenan explores the taboo subject of secondary degrees and their decreasing relevance (and value) in today's world. He undresses the "fraud" (as he calls is) that is experience and why it's expertise that matters. He highlights the importance of risk taking and personal exposure to any type of success. In addition he spends time Keenan talks about sales, critical thinking and why we don't do it anymore.
This book will make you uncomfortable, especially if you don't use social media, are still using older, tried and true methods of career development. But as you move through the chapters, Keenan does a great job of making you a believer.