- A small army of Amazon employees are tweeting nice things about the working conditions in the company's warehouses.
- The Twitter accounts have a standardized format, all bearing the Amazon smile logo as their background.
- Amazon says these employees are called "FC Ambassadors" who have experience working in the order-fulfillment centers.
- It follows a series of horror stories about working conditions, including workers peeing in bottles over fears that using a restroom would cause them to miss performance targets.
A small army of accounts have popped up on Twitter to tweet positive things about the working conditions at Amazon's warehouses.
TechCrunch found that all the accounts bore the Amazon smile logo as backgrounds and had identical structures to their bios and the title "FC Ambassador" in their name, followed by a cardboard-box emoji.
But while Flamboyant Shoes Guy thought these accounts were bots posing as Amazon workers, the company says the ambassadors are real people being paid to spread the firm's message.
"FC ambassadors are employees who have experience working in our fulfillment centers," an Amazon representative told Business Insider. "The most important thing is that they've been here long enough to honestly share the facts based on personal experience.
"It's important that we do a good job of educating people about the actual environment inside our fulfillment centers, and the FC ambassador program is a big part of that along with the fulfillment-center tours we provide."
Looking through the ambassador accounts, Business Insider found they had all joined in August. Business Insider has contacted Amazon to ask just how recently this position was created, how many ambassadors it employed, and which criteria qualified workers for the role.
Amazon has frequently come under fire this year over the working conditions in its fulfillment centers. An undercover journalist in the UK said workers "peed in bottles" over fears that walking to the bathroom would cause them to miss targets. Business Insider's Shona Ghosh heard one story of a urine smell wafting from a trash can for similar reasons, while constant surveillance and health issues at work were also highlighted.
But Amazon's new public-relations push against its warehouse image seems to have unnerved some Twitter users:
Argh this is kinda creepy, it was a random tweet to test the speed of the new "Amazon FC Ambassador" accounts thing that have been popping up on twitter.-- Tipo de incógnito (@S_de_Incognito) August 24, 2018
Isn't it kind of Orwellian to have people seaching for amazon work conditions to try and change the public opinion about it?
It reads just like excerpts from the Human Resources and safety manuals.-- Madame Lehner (@frauslehner) August 23, 2018
Person: How's your job?
Amazon FC Ambassador: It's very well lit, thanks for asking.
This is very creepy-- Mikee (@Lambman24) August 23, 2018