The first thing you notice in photos of the high-end device is the screen: It takes up almost the entire front face, going so close to the edge it curves around the selfie camera.
Another notable feature: It's modular. It has magnetic connectors on the back of the device that let you attach accessories, including a 360-degree camera that can be ordered alongside the phone.
Speaking of ordering, it costs $749 to reserve it, unlocked and with 128 GB of internal storage, along with the 360-degree camera. For just the phone, it'll cost $699. But unfortunately for international customers, it's available only in the US, to begin with.
Along with that 128 GB of internal storage, it packs 4 GB of RAM and a Qualcomm Snapdragon 835 processor.
Its casing is titanium and ceramic, and it comes in four colours -- Black Moon (glossy black), Stellar Grey (matte dark gray), Pure White (glossy white), and Ocean Depths (a glossy green with bronze sides).
The screen is a hefty 5.7 inches -- even larger than the 5.5-inch screen on the iPhone 7 Plus -- but the relative lack of bezels on it means it has a smaller footprint than you'd expect. The rear camera is 13 megapixels, while the front-facing camera is 8 megapixels. Both shoot 4K video.
All in all, this is a premium device, and an interesting one at that, intended to go after the high-end customers who typically buy the likes of Samsung and Apple devices. (It even compares itself to them directly when showing how its titanium body can withstand a drop test.) The big question is whether it can manage it.
This post originally appeared on Business Insider.