Google just introduced a sleek new logo:

 inline image

"Google has changed a lot over the past 17 years — from the range of our products to the evolution of their look and feel," the company writes in the intro of a YouTube video announcing the news. "And today we're changing things up once again."

The company writes that its new "simple, uncluttered, colorful, friendly" logo better reflects the different ways people interact with Google on their smartphones, watches, TVs, cars, or desktop computers.

 

 

 

The news comes not long after the big corporate restructuring that turned Google into a subsidiary of a new parent company called Alphabet, run by Larry Page. We actually spotted a very similar (though slightly thinner) Google typeface in the original Alphabet announcement in August

This logo swap is the first dramatic change we have seen so far under new Google CEO Sundar Pichai.

Here's the logo change from 2014 before:

 inline image

 

And here is the new logo:

 inline image

And here's the logo that Google introduced on Tuesday: 

 inline image

Obviously, this new change is a lot more dramatic, and its "flat" sans-serif look more closely aligns with the material design aesthetic that Google launched with Android Lollipop in 2014.

Here are a few other Google logos throughout the years:

 inline image

 

 inline image

 

 inline image

 

 inline image

 

 

Here's the full video announcing the news:

 



This story first appeared on Business Insider