Snapchat is dropping a cool $200 million on buying Vurb -- a search and recommendation app.
Vurb basically helps you plan your social life: Giving recommendations on what you can do in your local area, offering ways to talk to your friends, and letting you search for activities and services.
But what is Vurb, which is available on both iOS and Android, actually like to use?
Read on, we've got you covered:
It's often described as a ?search engine.
Vurb is sometimes described as a "search engine" in a similar vein to Google -- and on booting up the app for the first time and making an account, you're greeted with a great big search bar.
It also comes full of recommendations.
Below the search bar sits a whole load of recommendations for activities in the area, from events to cafés, from new movies to the TV that's airing tonight.
And you can customize what sort of recommendations you see by changing your preferences.
It also comes with social options: You can message your friends, and share events and activities with them.
And there's also a "Feed," much like Facebook's News Feed, that will show activity from people and "decks" (curated collections of activities) you follow.
However, Vurb never really took off.
Vurb tries to be a lot of things at once: A messaging app, a social network, a recommendation service, and even a real-world-focused search engine.
The startup is five years old, with financial backers including Dropbox CEO Drew Houston, Salesforce CEO Marc Benioff, Tencent, and Redpoint Ventures --but it never really found a mass consumer following.
But now the app has found an exit.
Snapchat is now paying $200 million for Vurb--with (roughly) half of that going to investors, and half of that going to employees as retention payouts to stop them leaving post-acquisition.
"A person familiar with the deal speculated that Snapchat is mainly interested in Vurb's team, which is highly regarded, rather than its product, which hasn't really taken off," reported my colleague Alex Heath. "Hence, the high percentage of the sale devoted to retaining Vurb employees."