With Small Business Saturday quickly approaching, you might want to start thinking about how you’ll go about getting customers in the door. Consider this your secret weapon.

American Express and Etsy are partnering to encourage small business owners to support independent Etsy sellers by hosting trunk shows in their storefronts on November 29. For the Etsy sellers, it’s a rare opportunity to put products in front of customers in a traditional retail setting. For business owners with storefronts, it’s a way to increase foot traffic, diversify products and support local artisans.

So in addition to plugging your own wares on Small Business Saturday--a shopping holiday created by American Express in 2010 that led to a $5.7 billion small business shopping spree last year--you might also feature embroidered pillows, hand-woven scarves and other artisanal items created by local craftspeople.

Any small business with a physical storefront can apply to host a trunk show, though participants will have to sign up for the Etsy Wholesale program. Hosts also receive a few perks: a few Etsy and American Express gift cards, plus automatic entry for the chance to win up to $5,000 and a boutique design consultation from Rue Magazine.

Signups are already taking off. Etsy Wholesale seller Katie Diamond Jewelry has found a single-day home in New York City's Fair Folks and a Goat storefront. San Francisco art shop Little Paper Planes has agreed to host three separate Etsy vendors: jewelry artist Julia Szendrei, design and letterpress store In Haus Press, and repurposed accessory creator Maker & Mineral. One small business, City Bird in Detroit, has even agreed to host four at once.

If you want to jump on this opportunity, you’d better act fast: the deadline for small businesses to register to host an Etsy seller is this Friday at midnight.