Back in 2008 when Chelsea Krost was 16 years old, the term "millennials" didn't exist and "the teenagers" were starting to get a bad reputation. Teenagers, known as millennials now, were being called lazy, entitled, and the demise of the future. Krost simply did not agree, so she took action and created a platform to empower her generation.
Here's how she became a "millennial expert." In high school, she became one of the youngest producers and radio talk show hosts in the country after taking a chance to pitch her Radio Talk Show concept to a nearby affiliate.
Over the next 3 years, Krost focused on expanding the reach of her radio show, Teen Talk Live. By 18, she was producing and hosting segments for the likes of CBS and Fox, and became the millennial spokesperson for, U by Kotex.
Krost has dedicated the past 10 years to debunking stereotypes and empowering millennials with a dynamic online community. She curates resources, tools, tips, and insight from experts all over the country which help people establish their personal brand, scale their business, and launch effective marketing strategies on Social Media.
However, like most business ventures it hasn't always been a breeze. I sat down with Chelsea Krost and discussed her experiences in the business world, and how to bounce back after an unexpected failure, and come back stronger than ever.
What don't businesses understand about millennials?
Krost: I would be living large If I had a dime for every time I said, "If you want to capture the millennials, you must spend your time, creative energy, and money building your digital audience on social media!" This concept was incredibly hard for people to believe and to take action on ten years ago.
Now, it's almost 8 years later and companies are still asking this same question. Today, we have data, analytics, and software tools to track consumer behavior and better engage our audience. Millennials value being true to themselves, and they demand the same transparency in the brands they support. The brands that align with those values are the ones that will truly have the strongest staying power.
You've been doing this for 10 years, have you ever felt like giving up?
Absolutely. One year ago I was about the closest I have ever been to giving up on my brand and business. In 2016, I had a string of events that hit me really hard and all at the same time. Unfortunately, my beloved grandfather passed away from Melanoma and just a week later a business venture that I had put my all into for 3 years came crashing down.
Within that failure I lost investor money, personal investment, friendships, and confidence. I had never known what it felt like to hit rock bottom until my world melted out from under me. I seriously contemplated pulling the plug on Chelsea Productions.
I thought about what my Grandfather would have said to me in that time of crisis. He would have said, "Have patience, learn from your mistakes, and channel your pain and turn it into something powerful."
After unplugging from the world from what felt like an eternity, I realized I had the power to move in whatever direction I felt was best for me. And so, I began to rip apart every aspect of my brand and my business and reinvent from within. I can say one year later; my breakdown was a breakthrough!
I have never felt stronger, clearer, and more excited for what is to come. Failure is nothing but a painful learning lesson, you just have to find the silver lining.
What advice have you found useful while building your personal brand?
I have learned over the past 10 years to never expect anything. Don't consider anything a done deal until the contract is signed. You have the power to control your actions, your response, and the way you treat others, but you can't control everyone else. One of my favorite quotes right now is, "Stick with the people that pull that magic out of you, not the madness."
What moments in your career are you extraordinarily proud of?
After my recent set back, I am incredibly proud of what I have been able to accomplish over the past year. In March, I was the youngest speaker to present at Grant Cardone's first, 10xGrowthCon. At 10x, I launched my LIVE 12 week, Millennial Mindset Marketing program, which was an absolute tremendous success. Because of the feedback and true demand for the content in this program, I am launching a "do it yourself" version available to everyone this Fall.
Silly question: Do you have any hidden talents?
I can hold a headstand for hours and hours! #Namaste