As a social media addict, I feel like each time I turn around, there's some sort of new Facebook or Instagram update that will change how my followers engage with both my personal and business accounts.

Sometimes, it can be a bit of a hassle to keep up with it all. Standing out in a crowd feels nearly impossible.

We're all looking for a way to engage with our friends, customers, and followers online in the most natural way possible. The best way to do that is to create unique content, which is easier said than done.

Here's how I approach it for Instagram. You can use these ideas for Facebook, too.

How to Use Instagram for Business

When it comes to Instagram, it's not necessarily what you do, but how you do it.

We all fell in love the with "Stories" feature when it landed on the platform. When users noticed their followers engagement levels dropping, they eventually caught on that they could supplement it by following their posts up with stories informing their followers that they've dropped some new content.

This was well and fine, and Instagram itself continues to introduce new ways to decorate your stories to stand out. But, I love seeing people's unique talents take center stage.

I know it can be difficult to stand out in the crowd online, especially when you've got a business account. It's a struggle I constantly face while constantly reevaluating the social presence of my business, Bikini Luxe.

Because we're always looking for photographers to collaborate with, I follow a ton of talented individuals--and recently, one in particular stood out to me. The manner in which they were presented made me laugh and piqued my curiosity.

Photographer Joey Wright replaces the faces of models with his own. He has dubbed this collection of art, "Joey Wrong" and saves all of his favorites to the highlights on his profile. Here's one eye-popping example:

When you're scrolling through the seemingly endless sea of photos, stumbling upon something funny makes it all worth it. Wright's unique use of the stories feature entertains his current following and draws new curious people into his profile, thus broadening his reach of potential clients and boosting his stats.

How to Stand Out on Instagram

It's less about Wright having fun with the face-swapping tool and more about using readily available features to create unique stories on a platform that constantly begs for new content. It's refreshing. It keeps viewers asking for more, and is a great way to use social media for your business.

You can, for example, use videos on Instagram stories--something not enough people do, in my opinion. Instagram's newest feature, IGTV, could be a great place to get a foot in the door. After all, nobody else has used it yet either.

You'll captivate viewers by creating content that is, above all else, relatable. Here are a few questions to ask yourself before you hit record:

  1. What is the takeaway? Is the goal to turn them into customers, keep them engaged with your brand, or simply for brand awareness? Determine how you want your viewers to feel after watching your story and incorporate that into your recording.
  2. Will this capture their attention for the length of the video or until I get my point across?  Be sure to engage verbally or offer strong visual cues to suck them in.
  3. What is the call to action? Do you want viewers to comment on the IGTV post, answer your poll questions, or like your latest image post? Let them know, sometimes a subtle nudge in the right direction is all they need to engage further.

It's key to always be fluid and keep an eye out for ways to enhance your potential client, customer, or supporters experience when dealing with your brand. As social media algorithms change, so should your attempts to stay relevant.

And finally, remember, everyone loves a good laugh.

Published on: Jun 26, 2018
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