Shopify has just released a new feature for online retailers, just in time for Black Friday and Cyber Monday. In a time where many potential customers leave your website on the hunt for the best discount code possible, Shopify has stepped up to offer users shoppable discount code links, that will automatically apply the discount code to your potential  customers shopping cart.

If you're unfamiliar with the e-commerce company, they're a computer software platform for e-commerce stores and retail point-of-sale systems. Many of the website you use regularly re possibly run on Shopify, as they offer easy to set up (and modify) themes for online retailers, including applications that you can get running in no time flat.

Why does this matter? Sometimes users see a code, head to the website, and 10 minutes into browsing forget what the code was to begin with. They then leave the site in search of another discount code, and get distracted thus never completing their purchase.

Best practices for promoting a discount using a shareable link:

In your email newsletter

Create a clickable button or text that leads your potential customer to the website, now with the discount code automatically synced.

Via a push notification

Looking to promote a new collection? A browser push notification is a great way to direct customers to your website at once. Also, these are people who have opted in to receive your push notifications, so the chances are that they want to see what you're promoting is high.

On your landing page

Don't want to risk them forgetting to use the discount? Promote it directly on your homepage so that they don't have to manually type it in themselves. Once they click, they're golden.

In your social media profiles

Use clickable links in your social media bios to determine which platform users are engaging with you most. This is handy in determining where your sales are coming from as well. Try putting a different discount code link in each profile.

How to promote a discount using a shareable link

  1. From your Shopify admin, click Discounts.
  2. Click the name of the discount you want to promote.
  3. Click Promote, then select Get a shareable link.
  4. Click Copy link to copy the shareable link to your clipboard.
  5. Click Done.

As this is a brand new feature, it currently only links directly to the home page of your website. If you're looking to direct buyers to a page other than the home page, you can manually add a redirect to the URL.

How to add a redirect to a shareable link

  1. From your Shopify admin, click Discounts.
  2. Click the name of the discount you want to promote.
  3. Click Promote, then select Get a shareable link.
  4. Click Copy link, then paste the link into a text editor.
  5. Modify the URL extension from /discount/code to /discount/code?redirect=/new-path.
  6. Change new-path to match the URL extension of the page that you want to link to. For example: /discount/code?redirect=/collections/designer-swimwear.

Making the shopping process as seamless as possible for online customers is vital to the success of your business. Be sure to make every effort to appease potential customers this holiday season, and don't let your competition outsmart you this Black Friday.

Published on: Oct 31, 2017
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