Apple knows how to launch a product to generate maximum exposure and enthusiasm. And beautifully designed presentations play a crucial role.

Since the days when Steve Jobs gave his inspiring keynotes, Apple executives, marketers, and designers have relied on many of the same presentation techniques to introduce new products and initiatives.

One technique is so easy to adopt, anyone can use it to enhance their professional business presentations. It works like this: Type your key message on the slide so your audience hears you say it, sees it, and reads it.

For example, Apple just unveiled new software and hardware products to kick off its 2022 Worldwide Developers Conference. One product was a newly designed MacBook Air portable computer.

The MacBook Air is the world's best-selling laptop. How do I know? A slide told me. The slide showed a photo of the MacBook Air along with these words:

"World's best-selling laptop"

That's it. It's hard to miss the key message when it's written as only three words in the middle of a slide.

Your audience doesn't pay attention to every slide, even if you spent hours designing your presentation. In fact, you'll have done your job if your intended audience walks away with one, two, or maybe three key messages they can remember. So take a page from Apple's presentation designers and make it easy for your audience to remember your main point.

The technique is simple to pull off. When you reach a section in your presentation and you want the audience to remember a statistic, data point, explanation, or tagline, make sure they hear it, see it, and reads it.

The words you speak must mirror the exact words on the slide. Here are just three examples from Apple's WWDC 2022. Each slide had just two lines of text. 

Speaker: "iPhone users make over 18 billion dictation requests each month."

Slide (first line): 18 Billion

(second line): Dictation requests each month

Speaker: "Car Play is available on over 98 percent of cars in the U.S."

Slide (first line): 98%

(second line): Availability in the U.S.

Speaker: "The new MacBook Air delivers up to 18 hours of video playback."

Slide (first line): 18 hours

(second line): Video playback

There's a scientific reason why this technique works effectively. It's called multimodal learning. In a nutshell, people remember things better if an idea is delivered across different modes like visual and audio channels. If you say something and your viewer hears it, sees it, and reads it, then the message has a better chance of being encoded in their brain.

Regardless of the software you use to create presentations (PowerPoint, Apple keynote, Google slides), the same techniques will make your presentations simpler, aesthetically pleasing, and easier to remember.

Make sure the words on a slide mirror the words you say out loud and you'll be one step closer to delivering a Steve Jobs-worthy presentation.