It is easy to become overwhelmed with the bevy of ideas of how to get your message out to the masses. However, one thing is true -- consistent content is crucial.
In the ever-changing pace of high-growth entrepreneurship, you must have the ability to reach your target market on every level possible. The days of adhering to the policy of "that's how we've always done it" no longer works.
Your audience and potential customers need more forms of engagement with your brand. Social media and referrals are necessary, but the key way to achieving mass attention is with consistent content.
Content is easy to create and requires less ad-spend than traditional marketing. There are three essential pieces of content that you should focus on to organically grow your brand and reach your ideal demographic.
1. Start a podcast .
According to the New York Times, the number of podcast listeners has increased sharply this year--one out of three people listen to at least one podcast every month. We are living in the age of deliverable content that must move with the pulse of the market. The world is consumed with audio content, and you must be a part of the market to win the trust of your target demographic.
Creating a podcast is simple and will easily attract more business. You can use platforms such as Anchor or Spotify, which will connect your podcast with Apple Music and iTunes for a higher reach. Best of all, it will open the door to ad revenue and expert interviews once the demand for your podcast grows.
2. Write blogs and articles.
There was a time when people used to tell me that "published works are dead, move on." I continue to resist that thesis, as my articles have opened up major opportunities to expand the global footprint of my company, including major talk show appearances, speaking opportunities, and academic mentions, to name a few.
I started blogging in the early part of my journey on Medium and LinkedIn, with a consistent weekly cadence. A few of my articles on LinkedIn have been mentioned on other global platforms and at least two best-selling books.
Articles have an extended shelf life, which has the ability to create a demand for your expertise. Best of all, you can easily transcribe your podcast into an article, which will expand your audience. You don't need to start from scratch, just transcribe your audio content.
3. Start live streaming .
Since you already have a phone, take a moment to live stream some content. Every social-media platform now has live streaming options. Best of all, you can download the replay of your own streams and upload them to YouTube. Audiences appreciate unfiltered content, and live streaming allows you to control your own narrative, without the need to edit.
I stream the most content when I am traveling so I can connect with my audience about my journey. I also have parts of the streams edited into soundbites that I use in other podcasts. Today, major brands are streaming everything -- conferences, product launches, team-building retreats, and more. It's short-form content that you can edit for future soundbites on other platforms, including your podcast.