Looking at that from a different angle: Adobe sold $373 million more this quarter than they did the same quarter last year.
No matter who you are, it's an accomplishment that should make any CEO or sales leader sit up and ask: What are they doing that is so right?
1. Businesses want to be creative and innovative - so help them.
Said another way, every business needs to stand out in their own marketplace. And to stand out, you need a bit of creativity and innovation.
No matter what it is you sell -- and every business sells something -- your only job is to help your customers do just that.
If you help them innovate and stand out above their competition, they'll reward you handsomely.
2. Businesses want to transform - so help them.
Every business needs to keep their customers front and center.
New competition forms every day from online and offline sources. If a business wants to stay relevant, they have to keep transforming.
Same as above: No matter what you sell, if you can help your customers transform so they can keep their customers front and center - you win.
(If you don't, your own Adobe-like competitor will.)
3. Businesses need to execute - so help them.
Talk is cheap. Execution is a whole different story.
According to Narayen, your number one goal is to help your customers deliver a great customer experience to their own customers.
If you can do that, you'll be delivering a great customer experience yourself. And when you deliver a great customer experience, magical things happen to your top-line revenues.
That's it. Three simple steps: Help your customers innovate, transform, and execute.
Adobe is putting their customers' needs at the center of their business, and and are a force to be reckoned with. Think of what that strategy will do for your business.