I write a lot. In fact, I publish at least 1 post a week, every week at a minimum. I also run a company fulltime, advise companies on their marketing, meditate for at least 2 hours a day, and still maintain a social life.
I am constantly thinking about new ideas, and trying to create a content pipeline both for my personal writing and our company Insightfully's blog.
For most writers that are constantly being pressed for time, writing quality subjects on a consistent basis can be difficult. According to Marketingprofs, 2 million blog posts are published every day, and most are sub par in their level of reach. In a content driven world, the ability to stand out becomes more and more important.And all it takes is a little effort.
Here are 5 ways to think about writing ideas.
1. Get out
Have you ever stayed home and tried to come up with content for the week? I have tried this many times, and have sometimes found myself successful.
Getting out of the office has been my go-to method for thinking about writing topics, because I can find correlations between my work and the world.
For example, during my travels, I made an analogy between business lessons and flight attendants. The post took some of the business lessons I have learned, and made it real.
2. Look for inverses of your current topics
I use Trello for all of my content aggregation and planning. Inverses to me are simply the opposite of a blog post.
For example, if I wrote a post called "5 expert tips to successfully grow your company", I can write the inverse which is "5 cautionary tails that ruined companies".
Another easy trick is to change the topic you may be writing about. For example, if I wrote about "10 tips for optimizing your LinkedIn profile" I can write a similar post about Facebook.
3. Ask your audience
As content marketers, it can be misleading to come up with topics that you may believe to be successful.
Why not ask your audience, or customers instead?
Any easy way to do this is to simply use a surveying tool called Qualaroo and ask the visitors to your site directly a question like "what should our next blog post be?".
From there, you will get responses which can direct you in an accurate direction for your next post.
4. Change the timeframe
Similar to the inverses technique, blog posts can quickly become outdated, or traffic may dry up if you aren't delivering posts that speak about a period of time.
For example, Insightfully was mentioned in an article called "5 predications for the future of social media".
To easily come up with a new topic, change "future" to "2017". This gives you an easy way to attract more people to your post, where you can talk about newer startups that launched in 2016, versus outdated startups that may be changing the world that have launched in 2010.
5. Use 3rd party tools
When you have exhausted all of your techniques for coming up with topics, your last option would be to pick tools that can help you with your content generation.
My favorite tool is by HubSpot. HubSpot lets you use a great blog topic generator, which spits out a blog post topic. All you have to do is put in 3 nouns, and it tells you 1 week worth of blog posts for you.
I picked Twitter, CRO, and Growth, and the HubSpot Blog Topic Generator gave me the following blog topics:
1. 15 Best Blogs To Follow About Twitter
2. Think You're Cut Out For Doing Growth? Take This Quiz
3. The Worst Advice We've Ever Heard About CRO
4. The Ultimate Cheat Sheet On Twitter
5. 10 Things Your Competitors Can Teach You About Growth
Writing can be a time intensive, and exhaustive process, but using these techniques, you can churn the best content that is unique, and drives high converting customers to your blog or website.
What do you do to come up with new blog topics?