It's obvious that marketing your products and services isn't an overnight attempt. It takes a tremendous amount of planning, and thinking about the components needed to execute and communicate your products value effectively. For example, it takes me about 6 hours to write a blog post from thinking about relevant titles, writing, drafting, editing and eventually publishing.
It's no surprise that for most marketers, like myself swear by email marketing. Instead of having your content that you have spent hours upon go to waste, you can create a system that allows interested readers to turn into hungry customers as you drip valuable information with just a click of a button.
But the hardest part starts with getting someone's email address, and I am going to extract 2 techniques that Ramit Sethi uses that will make anyone gladly give their email address to you.
1. Offer immense value
In the digital marketing world we like to call these carrots or things that entice a reader to buy a product or in this case put in their email address. This starts from discovering what is the pain point your readers have.
If you are a fitness and nutrition blog, is this losing weight? Then having an opt in that includes something like "Get my free eBook that shows how you can lose 30 pounds in 30 days".
Losing 30 pounds in 30 days is something that millions of American's, let alone readers of your blog would be interested in.
Throwing in this at the bottom of an article about dieting will entice a reader to jump on the offer. Another strategy is to give away a freebie such as an email cheat sheet that helps you close more deals if you are in the sales business.
2. Deliver your value with convincing copy
Once you have compiled an enticing eBook, video, or freebie, the next step includes convincing them that this freebie is the real deal. More importantly throwing in bullet points that help someone understand that this is worth their time is an important step when getting a readers email address.
For example, if you are in the personal fitness space, explaining that your eBook contains a sample week long plan for dieting, insider Facebook group with access to the top trainers, and sample workout plan is a much stronger sell then having an eBook which lacks clear understanding as to what is the value of the eBook you are trying to give.
Email marketing is not a dead marketing tactic and it is clear that even successful marketers and business owners such as Tim Ferris swear by it to build their loyal reader base and spread their message.
What are some technique's you have used to retrieve people's emails?