Celebrities are notorious not only for their jobs as actors, singers, and musicians, but also for growing their own brands, and it's not LinkedIn giving them the boost. Celebrities have found ways to make a killing with their own brands, using the skills that got them into the public eye.
When it comes to marketing their brands, celebrities already have a leg up, of course; followers are already watching their every move.
However, there are tactics that celebrities with successful brands utilize to take advantage of a willing audience and convert views into sales. These tactics are not celebrity-only! You can use the same tactics to build your brand in almost the same way:
1. Leverage your network.
Creating the illusion of high status depends on with whom you associate. Take, for example, Kim Kardashian. Kim launched her career by associating herself with Ray J, a B-list celebrity, who gave her the illusion of importance, allowing the public to associate her with more fame than she possessed.
If you really want your brand to shine, make connections and surround yourself with people of a higher caliber -- those who have already made it in your industry, or related industries. When you associate yourself with success, others will begin to see you as successful.
2. Product makes perfect.
Building a business doesn't just rely on the illusion of success. It truly doesn't matter how famous or successful you look or how well you promote yourself if you have a bunk product and bad infrastructure.
First, define your brand: know exactly who you are, and how you can separate yourself from the crowd. Second, you must possess a quality product that holds up to scrutiny. Build your business by building your credibility and your expertise in your field, and then promote it like a celebrity.
3. Post, post, post.
What makes celebrities incredible at building their brands is their ability to seem to be everywhere. They're on Instagram; they're on TV; they're in videos; they're writing blogs and op-eds and appearing on billboards. Take a page from celebrity tactics and get your brand out there into the public eye, everywhere.
A great example is DJ Ashba, the lead guitarist for Guns 'N Roses and Sixx AM with Nikki Sixx. He is prolific on his Instagram, Twitter, and Facebook page, posting multiple times a day about his appearances and performances, his clothing line, his endorsements, his media company, and his line of guitars.
He's appeared on TV, and even his wife has a blog and multiple social media accounts, all linking back to his. The lesson is: don't be afraid to get yourself out there.
In addition to celebrity endorsements and combined content with other creators, consider that the fruits of collaboration can be sweet.
One of my favorite examples of this is Bachelorette 2016 winner Kaitlyn Bristowe may have won a husband on the ABC series, but she also won a savvy business partner in Booth, a point that she admitted as true in a recent TED talk.
Bristowe and Booth both knew they would be a much stronger brand together, using the springboard of celebrity and their engagement to grow Booth's fitness business and Bristowe's social media endorsements.
Who in your circle would be a good teammate for your business? Doing things alone can be good, but together you can move mountains. Which brings us to our fifth tip:
Just last week I asked a friend how Oprah manages to find the time in her life to run her empire. The fact is, though Oprah may have the final call, she is not the only person with a finger in the pot. Obviously she's hired others: PR managers, editors, content specialists and more. They are the best of the best, trustworthy and talented.
As you grow your business, escape the trap of thinking you can do it all. Be real with yourself about where someone else has more expertise, and delegate/hire out positions and tasks that someone else can (and should) do.
6. Stop being nice, and start getting real.
Platforms like Twitter allow celebrities to interact one-on-one with their audience, replying to their questions and letting their fans see that celebrities are human and approachable. Celebrities (paging Kanye) post details from their lives that make fans want more.
Your brand's social media is a place to create relationships with your audience, and become not only intimate with their lives, but allow them to be on the inside of yours. Utilize that access to your audience by answering their customer service questions, talking to them about relevant mentions, setting up surprises and special rewards for them, and whatever else you can think of. The more real you are, the faster your audience becomes devoted fans.
Utilize that access to your audience by answering their customer service questions, talking to them about relevant mentions, setting up surprises and special rewards for them, and whatever else you can think of. The more real you are, the faster your audience becomes devoted fans.