Discussing politics has a way of dividing a room. That has been especially clear this election cycle. From rogue tweets, rigged election accusations, and both candidates behaving badly. We're in the midst of one of the craziest elections of our lifetimes.

Social media has amplified the vitriol in many respects.

Yesterday I was a guest on Good Day New York to speak about how this powerful medium has transformed the election process.

Here's the discussion:

Here are the five main points I make during the segment

1. No matter what you think of him, Donald Trump understands how to use the media to his advantage.

During the segment, producers played a clip of the debate discussing Donald Trump's late night tweets. I shared that "Donald Trump, for whatever your political proclivity may be, understands media."

No matter where you stand, you have to acknowledge that Donald Trump knows how to leverage social media. As the CEO of a digital marketing agency, I wouldn't advise him to post anything from 3a.m.-5a.m. in the morning, but yet, the message is clear, and front page news the next day. His mission is accomplished. Albeit in an odd way.

2. We ain't seen nothing yet. Just wait until we get a millennial candidate.

I pointed out during the segment that social media is still in it's infant stage for the political process. What used to be a one-way discourse from President Barack Obama (who first effectively leveraged social media in his campaign) is now a 360-degree dialog between a candidate and constituents.

What will be even more compelling is how this newly elected president, and future candidates reach out to, and converse with millennial, and generation Z.

The normal way of doing business in politics as we know it, is over.

3. If you're sick of hearing your friend's political opinions, you can change your Facebook settings.

Simple. You can un-follow people who's updates you don't want to see (this is different than un-friending), prioritize who you see first in your news feed too.

Now you can get back to seeing family photos of pumpkin picking. You're welcome.

4. Social media is a friction-less medium.

The reason why social media can be such an incendiary medium is because people don't get a human feedback loop based on their posts. So for example: you may hedge your commentary about politics if you're talking to a friend at a cocktail party. You would read their body language, or facial expressions.

But you wouldn't have that same feedback loop while you're lying on your couch, sipping some wine, and posting on Facebook.

Wrapping it up:

Has social media helped, or hurt your candidate. Do you think it even has a place in political discourse? Let me know what you think?

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