I put in my 10,000 hours of personal branding because I was, and continue to be ambitious and motivated to do well. I've even written a book about it called Remarkable You: Build A Personal Brand and Take Charge of Your Career.
Before I wrote my books, I was on TV, then I landed some big clients, and then I wrote a few books. All of that, and I'm just some Italian kid who grew up in a blue collar town in New York.
Imagine what you can do?
I'm being serious. Can you imagine it?
I know that I didn't imagine the incredible things that have happened to me. I mean really? Did I ever think I'd be on TV? No way. I just worked hard.
But I realized something that I believe some of you may not realize about yourselves.
It may have something to do with my wonderful Mother always telling me how much she loves me. Or maybe it was my Father telling me that a "Dessi" can do anything.
But somewhere deep inside of me, I knew I was remarkable. I did. And I do.
The trouble is, that you don't know that you're remarkable. And that's what's holding you back.
Let me explain.
When I fly around speaking at conferences, I don't talk much about my clients. I don't even talk about how I approach my work. In fact, I offer the least "work-ish" examples of personal branding that I can get my hands on, and I talk about that.
For example: I like to show a video that features my eight year old daughter Talia. At eight years old Talia knows something most of you don't know. She knows that she's remarkable.
In the video, Talia introduces her friend Allison, and Allison then plays the song "Mary Had A little Lamb.'
At the conclusion of this little video, I turn to the audience and explain why I'm showing a grainy clip of two eight year olds playing piano.
It's because Talia had only taken one piano lesson.
After that lesson, she sat down with her best friend and taught her everything she had learned during that lesson.
That's right. Talia knows that she's remarkable, and that she has something to share with the world.
That's because we're all remarkable. We all have something to share with the world.
If my eight year old daughter can pass on wisdom to her friend, you can certainly share some of your wisdom with your colleagues.