The old way of marketing your business or personal brand through social media is long gone. You used to have to spend hours crafting your messages only to find them in social purgatory minutes later.

Manually scheduling content was laborious and expensive. You had to pay for the warm bodies to schedule said content, or pay your agency to do it for you.

I recently spoke to the team at CoSchedule, who have announced their new and exciting social media automation tool called ReQueue. If you read my column, you know that I'm a huge advocate of CoSchedule. Its Headline Analyzer helps me create 90 percent of the headlines here on

With ReQueue, you can simply add social messages into a group and tell CoSchedule how many messages you'd like to share a day. ReQueue will automatically share them at the best times for engagement. Whoa.

ReQueue is the magical social media schedule that fills itself. The more messages you add, the more gaps CoSchedule will intelligently fill for you.

Here are five ways ReQueue will help you market like a team of 30:

1. Social media automation

Write the messages, and then add them to a schedule, so you don't have the hassle of timing, frequency, and management--set it and forget it.

2. Content curation

Share valuable content with your following that you don't have to write yourself.

3. Standalone graphics

Share tips, quotes, inspiration, or humor in a social media graphic to provide valuable information right where your audience is active, instead of directing traffic to your content.

4. Video

Motion stands out in busy news feeds, providing valuable information to your audience where they're most active.

5. Emoticons

Social media posts with emoticons in the text increase comments by 33 percent, because it humanizes your brand.

How ReQueue works

Step 1

Step 2

Step 3

Schedule social messages on your drag-and-drop calendar.

Add your best messages to ReQueue for reuse later on.

ReQueue automatically fills gaps in your social schedule.

Wrapping it all up

We've just started using ReQueue to repromote our evergreen content consistently--to drive more traffic and engagement to our site and my personal blog.

The most compelling part for our clients is that we can fine-tune our promotions with custom groups, which we can create to promote major events, special contests, podcast series, key landing pages, or any type of social campaign we can dream up.

And with tailored ReQueue settings, sending limits, and schedules, it's as customizable or hands-free as we want. Learn more about ReQueue from the CoSchedule team in this great write-up.

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