You launched your new company. Excited at first, you charged at this new challenge headlong. You worked on your new project for a few months when you hit your first roadblock. Then the next, and the next and of course the next.

Now success seems further away than ever. Your motivation is waning. Your energy is low, and you're beginning to question your little entrepreneurial experiment.

I get it.

It happened to me when I first launched my agency. I realized very quickly that closing business was hard.

I'm lying. "Hard" doesn't articulate the pure torture of attempting to close deals for a new business. Closing new business as a start-up was damn near impossible.

I would bang my head against the wall. Businesses didn't see the impact of digital marketing on their business. It was v-e-r-y frustrating.

I would talk to my wife about it. Every sentence would begin like this. "I wish people would see how impactful social media marketing could be for their business." Or "I wish that instead of speaking to a so-called Facebook expert, these business owners could speak to my friend who works at Facebook."

I was the master of pontificating about the intellect (or lack thereof) of my business prospects. How could they not see it? But every time I'd discuss the conundrum I'd begin the same way. "I wish these people could get into the same room as Gary Vaynerchuk." If Gary connected with me, I bet he could sway their opinion.

And then, it dawned on me. I needed to stop wishing. I needed to start doing.

So instead of using the two words that only losers use:"I wish." I began to "do."

I created the Westchester Digital Summit so that I could educate the businesses that I was prospecting. I recruited colleagues who worked at major social media platforms to speak at the event. I decided that I would get them all in the same room and help them better understand that digital marketing could change the face of their business. I even hired my mentor and hero in social media Gary Vaynerchuk to keynote the event. Two years in a row.

So please stop saying "I wish" and start saying "I will." Stop wishing, and start doing.

Published on: May 25, 2017