We all get to those choke points. Your brain just won't process what to do next. Maybe it's a key product decision or an office space contract. These decisions will compound over time as you add investors, employees and customers to the mix.
So, here you sit with a key decision and you can't decide what to do. Don't freak out and please don't think you are alone in thinking that others never get to this decision paralysis. We all suffer from it. But there are a few tips and tricks that I use that will prove useful to you.
The bottom line--you need to stop thinking and clear your brain for a while. Some tips are time dependent and some provide more time to wash out the uncertainty and eventually find your answer.
Get out of your office. This is the obvious first thing you should try. Your office has all the trappings of your business brain. You need to remove this immediately and getting outside your office is the start.
Take a walk. There are many studies that reveal that walking frees your brain and enables more open thoughts. Steve Jobs was notorious for walking meetings. The same trick works for you. Get out and walk for at least 20 minutes.
Go workout. This is the next level version of the walk where you need to utilize physical exertion to change up your mojo. Working out should be an integral part of your daily preparation anyway.
Shut your eyes. The story goes that Albert Einstein napped for 15-20 minutes in the middle of the day to clear his head. Find a quiet room, jump in your car, or go sit in the park and just close your eyes. Set a timer for 20 minutes on your phone to keep the nap short.
Go home, sleep, and defer to tomorrow. My partner and I do this for the big decisions. All big decisions are slept on as a way to give those decisions enough room to percolate. When you are home, you invariably perform home duties and those tasks begin to clear your head.
Switch chairs/couch. Don't have a lot of time? Switch chairs in your office and go sit in the guest chair. Begin a discussion about the topic from a completely different position in your office.
Reach out to a mentor. This seems obvious but I am surprised that more founders don't utilize their mentor network. I promise you that each one has been in the same position. Run your issue through them and more times than not your decision will emerge without them even commenting. In fact the best mentors will just listen.
Connect with a customer. Customer visits have a weird psychology in which you become either more enamored with your business or more concerned. Use them to set your internal confidence and from that your decision will emerge.
Go eat. Food is the gasoline that makes your car run. Fuel up and see what happens. And no, soda is not fuel. Get a good meal with someone outside of the decision and talk sports, politics, pop culture for 30 minutes.
Call your Dad. With no disrespect to Mom's who are there for those more personal moments, Dad's have a way of asking great and simple questions. Think about how you explain what you are doing with your Dad and how he usually knows just the right words that enable you to relax and see the big picture. I miss my Dad a lot.
Those are 10 tips to unlock your brain and put you in a position to make better decisions