Superman has amazing strength. Donald Trump has bravado. Spiderman has web making. Bill Clinton has political maneuvering. Mark Cuban is unconventional. Lebron James has his physical attributes.

The one thing that all of these successful people have in common is that they rock their individual superpower. Somewhere along their journey, they figured out that they had something no one else had or at least had it with the same amount of power. They had a superpower.

For you as a budding entrepreneur, you must wear multiple hats. That much is a given. But to ultimately succeed, you must identify, grow and strengthen your superpower. What kinds of power might you have?

Confidence/No fear. Too many of you fake this. I still do. It's not my superpower. But to many, you have ice in your veins. Regardless of the situation, you remain calm, confident and with this comes a power that others can see and feel.

Persuasiveness. Here is one that I have and I use every day. I can convince someone to join my team or idea regardless of the stage. Rand McNally, The Startup Factory, Big Top Reverse Job Fair, MapQuest, and many others are examples where with the odds were stacked against me/us, I convinced people to climb on board.

Marketing. The ability to create awareness, drive traffic to an intended destination, create a viral buzz, and convert all of that into an action that drives business is a must-have for your business. Not you? Then you better find that and soon.

Technology. Every company is a tech company today says Marc Andreessen and many others. I subscribe to that thinking as well. Applying the appropriate amount of technology to your business at whatever stage you are operating at is a power. Many either under tech or over tech and the right balance can be the difference in your startup.

Product. The squishy item in this list is product but how many times do we know it when we see it? Apple gets this right most of the time. Uber has it. Microsoft missed it many times. (Can you say Zune?) By-the-way, its not a superpower if you have never done it yet.

Pitching. Pitching is one of my favorite superpowers and a must-have in the business world. Someone in your company has to have the ability to pitch your idea/product/business effectively. No pitch--no company. Strong words indeed but think about how effective pitching opens up customers, partners, investors and employee hiring.

Visioning. Are you a visionary? Can you see around corners? Can you anticipate markets ready to emerge or consumer sentiment ready to change? Not many have this superpower and I am always a little leery of those who proclaim their abilities here. Of course they are all wrong . . . until they are right. And like Product, its totally a superpower if you have done it once before.

Do You Have a Superpower? If not, can best go build one? Being an average person is not a trait for the ultra-successful.


Published on: Sep 2, 2015
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