Jessica Alba (estimated net worth $340m as of May 2016) has built an award winning acting career, personal brand, and formidable consumer packaged goods business (Honest Company) all before her 36th birthday this month. She is an icon for working mothers and entrepreneurs both young and old. Her formula for success yields insights into how she sets a vision, overcomes adversity, and manages the multiple demands of a demanding life at home and in the office.
Keep the long-game in mind at all times
Long before her acting career began at age 11 Jessica Alba had already demonstrated an ability to battle adversity and uncertainty-dealing with multiple hospitalizations as a child along with asthma and OCD since childhood. Her family also moved around a lot in her formative years and she dealt with isolation from peers. This reality manifested itself in a desire to be very strategic in her decision making as she approached her career and to find ways to stay relevant and to become a true player. Keeping the long game in mind at all times helps her stay focused on the objective and not the obstacles she faces in the near term.
Think of yourself like a brand-always
Long before thinking of yourself like a brand was a 'thing' in the now ubiquitous world of social media and influencer marketing, Ms. Alba considered every decision she made for its impact on how it would reflect on her personally and how it would create the relationship that people had with her persona and what she stood for in life. She protected that as a priority without any real understanding of when or how she would leverage that in the future.
When it came time to launch a brand with Honest she was able to channel that equity and energy into how she and her team approached designing the culture of the company to reflect its core values in good times and bad.
Don't be a victim of circumstance-be patient and persist
You can't control what happens to you, but you can control how you respond or react to the things that happen to you and your business. You are only as good as your last and next set of decisions.
In a recent interview with Gary Vaynerchuk, Ms. Alba admitted that had she been able to start Honest when she wanted to it would have probably been too early. She went through three years of rejection from every VC or investor that she attempted to enroll in the idea. It was this circumstance that allowed her the opportunity to build the armor and mental toughness (and calusses) necessary to take on the huge responsibility of running a global business and absorbing the daily punches an entrepreneur must endure to be successful in the long run.