Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
There's a trend being followed by quite a few airlines.
It involves removing the seatback screens and leaving passengers to provide their own means of entertainment.
A consequence of this is that Flight Attendants now have to stand up and perform the safety briefing.
It's not easy.
They know passengers aren't paying attention. They know passengers think they've heard it all before.
Perhaps that's why the occasional Flight Attendant decides they're going to entertain the passengers in order to at least make them look up.
One such Flight Attendant, Nicholas Demore, works for Southwest Airlines.
He chooses to begin his customer service by offering a somewhat teasing enactment of the safety video, while a fellow cabin crew member recites the words.
Some might call it a striptease routine. Some might call it pole dancing.
What's clear, though, is that passengers do pay attention and enjoy it.
As the Daily Mail reports, this Demore routine was captured by passenger Bethany Joy Brenes on a flight from Chicago to Omaha.
There are those who think this might belittle airline safety.
Indeed, some airlines are being criticized for making safety videos too entertaining.
Some say this is the worst possible approach to safety, especially in a year where one or two major accidents have occurred -- one notably on Southwest.
Yet there's more to this than the safety demonstration itself.
What Demore's routine does is create a particular atmosphere for the flight.
Not only does he create a contact between the cabin and the passengers, he infuses a lightness into the cabin -- not so easy to do as planes are becoming ever more cramped.
What's fascinating, too, is that this wasn't a one-off piece of entertainment, offered as a pre-Christmas treat.
Demore has done it before.
This isn't to say all Flight Attendants should pole dance.
Or even dance. Which the wonderful Alaska Airlines Flight Attendant Mikey Tongko-Burry does with such aplomb.
You might wonder, however, why more Flight Attendants don't try to create a better atmosphere.
In many cases, the airline won't let them.
In many cases, the Flight Attendants are told only to focus on getting the plane out on time.
Yet the value that something like this can bring is evident.
Go on, American and United Flight Attendants, do something entertaining this Holiday Season.
Your passengers might be grateful.