Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. 

Who'd be KFC right now?

In the UK, at least.

Last week, it suffered embarrassment after it admitted that it had run out of chicken.

After all, the cause had been a switch in delivery management companies and the new one, DHL, didn't seem to be managing to deliver.

Indeed, most of the KFC's in the UK had to close.

The chicken chain managed to save the day somewhat with a very funny ad.

It was headlined: "FCK."

Everything was redeemed. 

Well, for a couple of days. 

You see, KFC just admitted that its new delivery partners aren't delivering enough, oh, gravy.

Yes, just as they were out of chicken, now they're very low on the thing that makes the chicken taste better.

Life's like that, isn't it?

You try and get one thing right. Then another four go wrong.

"We're working as hard as we can to get this sorted out. We know that our gravy is a big favorite!" said a KFC statement. 

Some might mutter that the chain should have worked as hard as it could to make sure this sort of thing didn't happen.

There will inevitably be speculation that the change in logistics partners involved a cost saving.

How much customer goodwill, however,  lost in the process?

And what kind of ad will KFC run now? 

"FKC. FKC,"?

If you're introducing new systems, test them, test them and test them again.

Especially if your customers' hunger depends on them.

Published on: Mar 1, 2018
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