Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
It's not quite as bad as being left at the altar.
But being dumped on Valentine's Day isn't so far behind.
Your teeth will, no doubt, be gnashing at the news that Amazon chose this particular day to offer an It's Not You, It's Me to New York.
Normally, when it comes to friction with New York, it's New York's fault.
It's a place that always knows better, even when it knows nothing at all.
Amazon's announcement of its withdrawal from New York came in a little update on its blog:
Oh, by the way, I know you've all busy talking about love, but we just thought we'd mention we're not moving in with you after all.
Those weren't quite the words. Instead, it went like this:
While polls show that 70 percent of New Yorkers support our plans and investment, a number of state and local politicians have made it clear that they oppose our presence and will not work with us to build the type of relationships that are required to go forward with the project we and many others envisioned in Long Island City.
Poor, poor Amazon. It came up against a little opposition and it took its toys home. And its books, vacuum cleaners and bath gels.
Some, of course, are railing at local New York politicians. Bloomberg columnist Joe Nocera, for example, hiss-tweeted:
Amazon pulls out of NYC, up to 40,000 high paying jobs lost. Are you happy, @AOC? Heaven forbid we change the character of Long Island City for something as silly as good jobs!
I think it might have been nearer 25,000 jobs, but when you're angry concepts can inflate.
Democratic Congresswoman Alexadria Ocasio-Cortez has, indeed, been a vociferous opponent of the Amazon incursion.
And some of the local politicians seem not to care that Amazon's arrival might have improved -- at least in some ways -- the lot of residents.
Those local politicans do, though, seem to care they weren't sufficiently involved in the so-called negotiations.
Does anyone, though, come out of this well?
Amazon's HQ2 beauty contest was a humorous embarrassment.
Cities fawned like beggars, while many suspected that Amazon knew where it wanted to go all along and merely used its TransAmerica tour to gain information for future use.
Worse, Amazon's apparent business methods were the subject of an excoriating and persuasive column by Danny Westneat of the Seattle Times.
He compared Amazon's approach to that of the Godfather. Which, in these times, seems like a lively comparison.
New York mayor Bill de Blasio, naturally, blamed Amazon:
You have to be tough to make it in New York City. We gave Amazon the opportunity to be a good neighbor and do business in the greatest city in the world. Instead of working with the community, Amazon threw away that opportunity.
Oh, but New York did its fawning first. It's now surprised at Amazon's attitude?
Amazon's employee relations haven't often been regarded as human-friendly. Why would Amazon be human-friendly now?
The dumping comes at an interesting time for Amazon.
Its CEO Jeff Bezos is in the middle of salacious revelations about his private life and his apparent inability to keep his life private.
Amazon says it'll now focus on Northern Virginia and Nashville. And those Amazon employees who already bought houses in Long Island City will be hoping they can flip them for not too great a loss.
Perhaps Amazon will reimburse them for their losses. Perhaps it'll offer them bridging loans to buy in Tennessee or Northern Virginia.
Perhaps I'm kidding.