Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. 

If new airlines were buses, you'd die at the bus stop waiting for the next one.

Somehow, the fact that four big airlines hold more than 80 percent of the seats puts off new entrants in a market that's extremely capital-intensive.

Yet today, David Neeleman, the founder of JetBlue, admitted he's creating a new U.S. airline.

As an Airbus press release reveals, the airline will take deliveries of planes in 2021. Rumor has it that it may -- or may not -- be called Moxy.

But here's the important element for customers. Moxy is buying 60 Airbus A220-300 planes.

These planes, originally crafted by Bombardier before it was taken over by Airbus, have certain characteristics that passengers might enjoy. 

The main one being fewer middle seats.

You see, the A220-300 enjoys a two-three configuration. Only on one side of the airplane, therefore, will passengers be in danger of having unruly humans on either side, fighting them for an armrest and elbowing them as they type on their oversized laptops.

Moreover, the seats on these planes ought to be wider. This also makes armrest wrestling a less urgent affair.

Indeed, Neeleman offered this:

After years of U.S. airline consolidation, the conditions are improving for a new generation of U.S. airlines to emerge, focused on passenger service and satisfaction.

Passenger service and satisfaction? I'm not sure plane-weary humans will immediately be able to cope with such blessings.

Delta and JetBlue, two airlines that also offer at least passing hosanna to pleasing customers, have also ordered the A220s.

Neeleman was ousted from JetBlue 11 years ago. Since then, he helped found WestJet, Azul Brazlian Airlines and is a very influential figure in TAP, Portugal's national -- and, I find, very enjoyable -- airline.

Moxy will likely offer competition for the likes of Southwest, as it will use smaller airports. 

It's will surely still be difficult for passengers to imagine that they might fly in slightly more comfort than they do now -- although Delta recently took a small step toward making that happen, at least on one of its planes.

Somehow, 2021 feels like a long way away.

Published on: Jul 17, 2018