Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
It's become a homage to absurdity.
American Airlines has begun to shove more and more seats into its planes.
It's made the bathrooms 25 percent smaller. (Yes, they're now just two feet wide, something that one American Airlines pilot called "the most miserable experience in the world.)
It's even reduced the legroom in First Class.
And all in the name of progress.
I'm sorry, I meant profit.
The airline's new Boeing 737 MAX planes aren't the only ones with this insultingly tight configuration.
American is progressively retrofitting its 737-800s to enjoy it too.
What could be worse?
Well, I'm here to tell you.
The 737 MAX planes will soon be flying regularly from coast to coast.
As Routes Online noticed, from September the airline will fly them from LAX to Washington D.C. and on the Miami-LAX route.
Yes, six hours (or more) stuffed into now-thinner seats with all the legroom of your (very) average ballpark and not even a seatback screen to keep you company.
This is the airline whose motto is Going For Great. Somehow, the word Thrombosis got left off the end of that motto.
Those who have flown the plane on shorter routes tell me that they can't imagine spending six hours in this permanently defensive position.
Soon, though, they may have to.
All too often with airlines, there's a lack of imagination about how passengers will feel when they're squeezed even further. Physically, as well as financially.
Especially when some airline executives don't think it's important that they even try their airline's new, buttock-clenching offering.
American's CEO Doug Parker admitted not so long ago that he's never actually flown in a 737 MAX.
I contacted American Airlines to ask whether he'd at least got around to it.
The airline didn't immediately reply.