Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.

CEOs adore euphemisms in order to break bad news.

Usually, the news is bad for employees and customers and very good for the CEO.

While not quite in the Kevin Plank class, American Airlines CEO Doug Parker last week offered an insight into where the airline intended to make more money.

He said the airline was pursuing "narrow-body density opportunities."

I translated it at the time as: "We're going to shove more seats into our narrow-body planes."

Now details are emerging of just how tight a squeeze it will be.

As CNN reports, some parts of economy class on American will now feel almost the same as on budget airline Spirit.

The current 31 inches of so-called pitch -- the distance between the seats, to you and me -- will go down to 29 inches on three rows of coach and to 30 inches on the rest.

Perhaps 2 inches doesn't feel like a lot, Please let me know when you've tried to squeeze yourself in and flown 5 hours.

This new configuration is only for American's new 737 Max planes.

They call the plane a MAX because they keep the legroom to a MIN.

I'd love to tell you that all the other big airlines are standing still and not assaulting your seating position.

I'd love to tell you that I just won the lottery and am moving to a mansion in Lisbon.

United is reportedly also going to reduce its pitch. Well, it needs some good news. (Perhaps you hadn't noticed, but its seat pitch is already at 30 inches.)

Once, you might have thought that there was a genuine difference between flying a so-called legacy carrier and one that appears to be something of a bottom-feeder.

You might now realize that there's very little difference. Unless, of course, you're being fed grapes one-by-one in First Class.

This trend isn't merely hitting US Airlines. British Airways has already been criticized for sinking to the shrinking depths on its European flights.

You'd think, though, that in these good times, airlines might want to explore ways of making flying more comfortable and using that as a point of difference.

You might also think that the best way of recycling your old shoes is to eat them.