Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. 

American Airlines is a regular, department store sort of airline.

There are a few fancy bits for the posh people, but everything else is pretty standard fare.

Like many other regular airlines, American offers some food items for purchase, in the hope that they might delight its regular passengers and make the airline some more regular dollars.

It seems, though, that one of these items may not be so delightful.

It purports to be a BBQ Chicken Sandwich. 

In promotional appearances, it's a cheery, meaty thing, not dissimilar to something you'd see at a fast food joint that's trying hard.

In reality, however, it appears to be someone's tuna salad from last Tuesday.

Without the salad.

American Airlines passenger Steven Peterson thought he'd tweet the one that he received. 


Peterson said that he had, indeed, been reimbursed for this odd, sad, item.

It seems, though, that he may not have been alone in noting his dissatisfaction.

So much so that, as James Larounis at the Forward Cabin has learned, American is removing the item from its planes.

Larounis obtained the instructions to Flight Attendants on the demise of this culinary faux-pas. It began with the phrase: "Due to negative feedback."

American confirmed to me that the alleged BBQ Chicken Sandwich has chirped its last.

"We are proactively replacing [it] with a turkey, Havarti and arugula sandwich and will have updated menus in August," an airline spokeswoman told me.

Everyone surely appreciates any airline that shows proactivity.

I worry, though, whether anyone at American proactively saw one of these sandwiches before they were sent up to 35,000 feet.

Then again, American has expressed its concern for the quality of airline catering in the U.S.

In February, Robert Isom, the airline's president, observed that American only has two caterers from which it can choose and that they've become "lazy."

He even threatened that American would go back into the catering business.

I fear it won't. This involves spending money, something the airline doesn't enjoy.

I also fear that if it did try its hand at catering, everything would be served in tiny portions and you'd have to pay for ham by the slice, for lettuce by the leaf and for salt by the grain.

Of course, when you're asked to pay for items on board, you're likely to become more critical of their value-for-money nature than when they're served to you (theoretically) gratis. 

But even if that alleged BBQ Chicken Sandwich was served to you for free, would you eat it?

Published on: Jul 23, 2018
The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.