Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
Fame has its drawbacks.
Some people aren't ready for it. Some people have their heads turned by it.
Yet for some, it brings consequences that they never could have imagined.
Take this 25-year-old airport worker from Xiamen, China.
He was walking along the tarmac, his headphones on and thinking this was just another day at the office.
Yet, unbeknownst to him, a passenger had espied him from a plane and thought him rather fetching.
So she filmed him and, as often happens with videos taken on planes, she uploaded the video to social media.
The general consensus was that this truly was one handsome man. For some, he resembled South Korean actor and general heartthrob Song Joong Ki.
But then, as the China News Service reports, the airport worker's bosses called him in for a chat.
I cannot say whether they also thought him good-looking.
It seems, though, that they weren't pleased. They cut his pay by 10 percent.
Could this be a case of beauty discrimination? You must decide.
Officially, the reported reason was that his shirt wasn't quite tucked in and he had a hand in his pocket.
The real problem, I suspect, was that more than 1 million people saw the man on social network Tik Tok.
Indeed, the company's disciplinary notice read, in part: "Taking into consideration the influential impact this video has made, the aggravated penalty must be applied."
Naturally, some people on social media were themselves aggravated by this decision.
To be singled out for for your slightly casual gorgeousness and punished for it seems mean in the extreme.
Many might think he could do better than work for these people.
The airport worker -- apparently a technician -- seems more sanguine about the whole thing.
He took to social media to declare: "Honestly, I still feel quite happy because it is not easy to become so famous that quickly."
If only we could all be so level-headed in the face of sudden fame.
"My company did nothing wrong," he added. "It was my fault for not keeping with the correct standards in terms of dress code and behavior."
Oh, sir. Don't you think the hand-in-the-pocket thing is a little much? Pretty much every technician I know does it at one time or another.
Often, they put both hands in their pockets, as they tell me the price of the job has just doubled.
I worry that these airport employers aren't quite au fait with marketing.
I suspect there are many people in Asia -- because people are fickle and superficial all over the world -- who would now choose to fly from Xiamen, in the hope of seeing the bastion of beauty.
Some, I imagine, might even choose to connect there with the same hope.
This could have been excellent business for the airport.
Instead, the impression left is of jealous killjoys who don't care about how their employee's mere presence has uplifted millions.
My one hope for our handsome technician is that he's good at acting.
Actors can look disheveled and put their hands in their pockets any time they like.