Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
They say this is the season of giving.
I can't help thinking, however, that it's the season of demanding.
We express our wants. We expect them to be satisfied. And we assume that once we have pushed a few buttons to order whatever it is we need, it'll be delivered to our doorstep. Preferably within a day. If not an hour.
But do we spare a thought for those small businesspeople who ride around in white vans, brown ones and, well, what color is FedEx exactly -- purple and orange? -- in order to satisfy our needs and compensate for our laziness?
Perhaps it's worth considering the example set by Kathy Ouma.
She chooses to leave what she calls goodies out on her doorstep in Middletown, Delaware, precisely to nourish delivery drivers who come by. We're talking drinks and snacks. She adds a note:
Please take some goodies to enjoy on your route. Thank you for making holiday shopping easy.
This week, Ouma's doorbell camera happened to capture Karim Earl III, an Amazon driver delivering two packages.
As she described on Facebook, what she witnessed made her day.
For Earl III was taken aback by her thoughtfulness in leaving goodies. So much so that he expresses his surprise and then performs a little jig on his way back to his van.
Yes, it's just a small example of thoughtfulness.
But as online shopping and delivery take an ever-increasing share of our habits, perhaps it's worth appreciating those whose jobs can appear thankless and whose lives involve repetitive tasks and unseemly pressures.
I have no idea how many deliveries Ouma gets in a day. I feel sure, though, that many businesses get a lot more. If every business followed Ouma's example, wouldn't that spread some goodness?
Helping to fuel those delivery drivers surely embodies the very spirit of the Holidays and is a reason why Ouma's videos have been spread about the internet.
But there's another aspect. Following Ouma's example tells your employees something about your company -- that it realizes some people really do have tough jobs.