Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
Style has changed over the years.
Yes, some politicians would prefer that we revert back to the mad old days of the 1950s. But too many people seem to have decided that dressing down is the new dressing up.
They wear grimy-looking t-shirts to work and call themselves the CEO.
They wear flip-flops and shorts as they write their codes.
The worst, however, are surely the tech types who put on some sort of suit and pair it with astonishingly clean sneakers.
It's as if an American vacationer took an urgent call and was rushed into a meeting without sufficient time for thought.
In what direction might this all go?
In this one, I fear.
Fruit Of The Loom has just released its Professionals Collection. It's a series of fleece sweat suits that masquerade as everything from a cowboy outfit to the so-called "Country Clubber" to a business suit.
I can hear you laughing. And indeed, the whole thing started last year as a joke.
But now you can buy these things for a mere $49.99.
Please, just look at the video. Doesn't it make you feel that you can finally prepare for the Apocalypse in style?
Doesn't it offer you a plethora of choices to express the real you, in every possible mood?
Can't you just imagine walking into your next meeting and enjoying the double-takes, the jaw-drops and the requests for the URL where you bought your splendid sweat suit?
Won't you feel renewed, more powerful and so very ahead of every possible business trend?
This is less Business Casual and more Business NotAsUsual.
You want to be an executive of tomorrow, not a carbon copy of executives who went before.
This is the Era Of Disruption, a time when the rigged system must be upended for the common good. (And the common good includes, of course, your career.)
Go forth, then, and embrace this horror.
Be the first to wear one of these things at your annual corporate offsite. Be the first to waltz into a board meeting as a Country Clubber.
In America, being first is all that matters.