Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. 

People say and do silly things all the time.

What's remarkable, though, is when allegedly sensible people put money behind the asinine, the half-witted, the blindly tasteless or the casually thoughtless.

Please consider what you feel as you stare at Burger King's attempt to sell its allegedly Vietnamese Sweet Chilli Tendercrisp Burger in New Zealand.

No, the burger chain didn't offer something featuring a burger-tossing contest between an American and a member of the Viet Cong.

Instead, it presented people trying to eat this new concoction with chopsticks.

Because Vietnam is, like, Asian, right? And so are, like, chopsticks, right?

And so, ho, ho, ho.

Korean New Zealander Maria Mo took one look at this and thought no, no, no.

The concert pianist featured a few seconds of this work of art on Twitter. 

Mo wasn't alone.

Some, I fear, will mutter about some people's sensitivity to micro-aggressions these days.

On Twitter, some did, in less than polite tones.

This ad just yelled 'ching chong' at me with its eyes pulled up and asked me if I eat dogs. This is what happens when no poc are on the creative team.

Isn't it a little careless, some might feel, to be selling a supposedly Vietnamese delicacy while simultaneously insulting people from the region?

Naturally, Burger King responded in stiltedly PR terms: 

The ad in question is insensitive and does not reflect our brand values regarding diversity and inclusion. We have asked our franchisee in New Zealand to remove the ad immediately.

Fundamentally, the ad bathes in its own laziness and expects everyone to jump in because the water's warm. Which quite a few ads do.

It doesn't accept that things change in the world and that it's worth reflecting some of the changes once in a while. At least before you make an ad. You know, just in case.

Why, it's not as if this ad was part of campaign where there was also an ad for a Japanese tonkatsu burger, with people trying to eat it using robotic hands, was there?

Oh, actually it was.

Because Japan says robots, right?

Well, chopsticks were taken, you see.

Published on: Apr 8, 2019
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