Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
You know what to expect from burger ads.
They tell you how much you're going to like -- no, love -- the burgers.
They show happy people eating Happy Meals and being generally made even happier by these bits of frozen meat and fat-addled french fries.
And then there's this.
A new ad from Burger King that takes on a character that you simply never expected.
The action occurs in a real Burger King.
Some of the people are actors, some are real customers.
We see a teen being bullied.
Wait, what is this?
No one seems to do anything about it.
Some customers look over, but the bullying continues.
And then Burger King flips things.
It conducts a social experiment that might make you consider your priorities.
It makes you pause and wonder why you've stopped caring about anyone else and seem only to have feelings for things that have to do with, well, you.
The teens in this ad are actors. Their bullying is for show. The ad was created to coincide with National Bullying Prevention Month.
But when the real customers discover that their burgers are being bullied -- smashed up and then wrapped up -- goodness do they kick up a stink.
Burger King says that 95 percent of people who got a bullied Whopper Jr. did something about it.
A mere 12 percent did something about the teen being bullied.
I'm surprised the number was that high.
Welcome to the modern world, one in which the looking-after-number-one careerist morality of business isn't exactly innocent.
The ad, though, doesn't pretend to hide, as so many PSAs do, from who sponsored it and the fact that they might be interested in selling their product too.
Which makes it oddly healthy. Psychologically speaking.
Still, when you look at how the ad ends, you'll either be uplifted that there are one or two people who want to do something to help others.
Or you'll have your world-view confirmed in a way that no burger ad has ever confirmed it before.