Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
Why do you go to McDonald's?
Just because you're very hungry, it's cheap, and there's one four steps away?
Same with Burger King?
Or could there be something more?
The familiar taste of that Whopper or Big Mac, perhaps?
Just as familiar to aficionados is the taste of Chick-fil-A's distinctive fried chicken, so loved by its customers.
Chick-fil-A is often voted the best for service and any number of other good things. Save for opening on Sundays, that is.
The chain, though, is happy to confess its most fascinating innards.
I was moved, therefore, by a list it discreetly posted of its most popular menu items of 2018.
What would be the most popular? The chicken nuggets, perhaps? Ah, no. Those were merely No. 3.
Then surely it must be the Chick-fil-A Chicken Sandwich, I hear you grunt.
Not even closer. That's No. 4.
Could it possibly be the Chick-n-Strips?
Don't be silly, those were merely the eighth-most popular item.
It's maddening, isn't it? What could possibly be the favorite?
It's the Waffle Fries.
I know--not exactly moving, is it? But sometimes the true nature of a business isn't quite what you might think.
You see, the second-most popular menu item doesn't include chicken either. At least, I hope not.
It's soft drinks.
Can it really be that people go to Chick-fil-A more to enjoy Waffle Fries and a lemonade than to have anything vaguely chickeny?
Wait there a moment. Lemonade appears not to be classified as a soft drink, but to have its own category. And it's the sixth-most popular.
It comes just behind iced tea.
I feel fairly sure no one ever considered naming this chain Wa-fil-A. Or Soft-Drink-A.
It's a useful reminder, though, that businesses make money and entice customers in ways that aren't obvious.
Why, isn't McDonald's just a real estate business?