Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. 

Sometimes you forget.

Sometimes, the airline forgets to remind you.

Suddenly, you wake up and realize you forgot to check in for your flight.

And by the time you do, you discover that you didn't pre-select a seat and now you're stuck between two wrestlers from Kazakhstan.

Now Delta has announced it's going to change all that. 

It's simply going to check you in automatically 24 hours before the flight and send you a boarding pass.

That is, as long as you have the latest version of its iPhone app. 

This all sounds splendid. It will surely save time. Indeed, Delta says it's bringing this in specifically because customers asked for it.

But what if you want to, say, change your seat? And what if you now want to fly without a checked bag? It isn't clear what the procedure will be. 

The intention, though, seems noble. The invention, though, isn't Delta's.

Continental Airlines -- remember that? It served very passable food, and had a similar system back in 2008.

Oddly, people didn't really like it. They didn't see the point. Indeed, when United bought Continental, the feature disappeared. 

Lufthansa has something similar too. It even has a site called AirlineCheckins.com that promises to "take care of your check-in and secure your favorite seat."

My favorite seat is at the front of first class. Can you get me that one if I only book coach? 

Of course, Delta's introduction of automatic check-in is also another step in automating as much of the flying experience as possible. Before self-flying planes come in.

Some of it is sensible.

However, on a recent flight through London, I was forced by British Airways to use a robot bag-drop machine

This was so thoughtless and inhuman that, had another passenger chosen to headbutt it repeatedly, I wouldn't have intervened. 

It's always dangerous to assume that technology automatically makes things better. 

In the days when so many keep their boarding passes on their phones, though, I suspect this Delta development might turn out to be popular.

A rare thing in flying these days.