Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.
Anyone traveling on a plane these days knows there's a market for fascinating videos of any action that might occur.
The problem with videos is that they don't (always) show the whole action.
The latest to emerge, courtesy of high-flying news organization TMZ, shows a Delta Air Lines pilot intervening in a fight between two women.
The action happened on a jetway at Atlanta airport.
What seems to occur is that the women fall out in a rather dramatic way, grappling to the floor.
One woman grabs hold of the other's hair and they're locked in battle.
Another passenger tries to break it up. Then a Delta pilot comes along and slaps one of the women, seemingly to try and get her to break her hold on the other woman.
He appears to say: "Knock it off."
Some, naturally, will wonder why the pilot got involved. They might also think that, in the current climate, seeing a man striking a woman is, at the very least, not a good look.
I contacted Delta for its view and will update, should I hear.
The airline offered this view to TMZ: "We became aware of this incident and a video last week and immediately removed the pilot from duty while we completed a thorough investigation. Local law enforcement was called to respond at the time of the incident. The pilot has since been returned to work as our investigation found that his actions deescalated an altercation between passengers on the jetway floor during deplaning."
It's impossible to know from the video whether hitting the woman de-escalated anything.
One issue, of course, is that with the recent infamous incident in which physical force was used on 69-year-old Dr. David Dao -- by law enforcement officers called on by United Airlines -- any association between airlines and violence doesn't make for good viewing.
Once this pilot attempted an intervention that wasn't quite Maury Povich-style, he walked away, but now that the video has emerged, there might be more questions.
It's not known why the women came to blows, though TMZ claims there had been an earlier argument on the plane and that the women knew each other.
Still, for Delta this is the second incident this week, in which some might question an airline employee's behavior.
In the first, Kima Hamilton was removed from a Delta flight after going to the restroom shortly before takeoff.
What should the pilot have done here? Walked away? Called the authorities? Simply tried to prize the women apart without hitting one of them?
In a subsequent development, Delta told TMZ that the pilot slapped the woman because she was performing a dangerous choke hold. Moreover, no charges are being brought by anyone against anyone.
Still, now that the video is out, the internet will reach its own conclusions.
From the airline's point of view, however, it's another bad day on the web.