Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.

Most people I meet are critical of airlines.

They tend to view them as venal entities for whom the concept of service is only relevant in the context of serving yourself.

How odd, then, that an airline has decided there might be an advantage in giving passengers something. Yes, for free.

Last year, I wrote that Delta was experimenting with offering food in coach. To its customers, that is.

It seems the idea was so popular -- who could have imagined that free could be popular? -- that Delta is expanding this astoundingly hospitable gesture.

From March 1, if you're traveling between JFK and either San Francisco or Los Angeles, a kindly member of cabin crew will offer you potentially life-saving comestibles.

From April 24, Delta will offer the same shock to the system of those on transcontinental routes from airports such as Boston and Seattle.

Please bathe in the content of these offerings.

Delta teases with this: "In the morning, customers will have the option to choose between a Honey Maple Breakfast Sandwich, Luvo Breakfast Medley or fruit and cheese plate. During the day, customers will be able to select from a Mesquite-Smoked Turkey Combo, Luvo Mediterranean Whole Grain Veggie Wrap, or fruit and cheese plate."

There's even a temptation for the red-eyed and restless: "For overnight flights, customers will be offered a breakfast bar during the pre-arrival beverage service."

Did you ever imagine that someone on a plane would offer you a Luvo Breakfast Medley? Without you having to pay a price?

And the moral and spiritual uplift of a breakfast bar? What is this? Civilization?

Those who have never tried these latest imaginings of airline food will, of course, wonder whether it will be edible.

But what a capital gesture from Delta to consider that coach passengers have been treated like cattle. Why, there's even now a Sub-Cattle Class that was pioneered by, oh, wait, Delta.

Still, you can imagine that the other large airlines will wonder if they should follow suit and keep their passengers' bellies full, so that they don't get hangry as well as angry.

How might these airlines try and curry favor with passengers next?

Surely not with comfortable seats.